What is evergreen content?<\/strong><\/h2>\n![\"Evergreen\"](\"https:\/\/sansfrontiere.co.uk\/wp-content\/uploads\/2015\/10\/shutterstock_143631070-210x189.jpg\")
<\/a><\/p>\nEvergreen takes its name from evergreen trees. Trees which are full of life the whole year around. Like those trees, evergreen content is sustainable and long lasting. It doesn\u2019t fade away.<\/p>\n
\u201cOf course it doesn\u2019t disappear.\u201d You may be thinking. Your articles or blog will be there as long as your website exists. But many articles quickly loose relevance, nobody is searching for them. Your article is resigned to the Google graveyard never to be read again.<\/p>\n
Sometimes it\u2019s easier to visualise these things with an example.<\/p>\n
You notice that everyone\u2019s talking about the Rugby World Cup, so you theme an article around this (\u201cWhat the Rugby World Cup tells us about _____\u201d). Which is fine and good. Plenty of people will be searching for the Rugby World Cup, and you may pick up some website views and some leads.<\/p>\n
But a week later, and you\u2019re getting no more views, and no more leads. This is because nobody is searching for anything related to the RWC. And the same goes for any other news\/fad\/time specific piece of content. It will inevitably become obsolete and stop generating any leads \u2013 and stop being a resource for your business.<\/p>\n
Why does evergreen content work?<\/strong><\/h2>\nEvergreen content works because it will generate sustainable views and leads long into the future.<\/p>\n
Let\u2019s use the Rugby World Cup example, in its first week that article may have gained 5000 views. In its second week that drops to 2500. And then after that it never gets another view. Your evergreen content will generate those views month on month on month.<\/p>\n
![\"Evergreen](\"https:\/\/sansfrontiere.co.uk\/wp-content\/uploads\/2015\/10\/time-critical-evergreen-content-2.jpg\")
<\/a><\/p>\nThis doesn\u2019t just make evergreen content an effective content technique, it\u2019s an effective marketing technique. Let\u2019s say that you decide to purchase a call list. Once you\u2019ve exhausted that list, how do you get more leads? You have to pay for another.<\/p>\n
With Evergreen content once you\u2019ve paid for the set up of that article, it\u2019s a constant resource that will generate more and more leads as time goes on \u2013 without requiring constant reinvestment.<\/p>\n
<\/p>\n
Examples of evergreen content<\/strong><\/h2>\nThere are a huge range of formats that fall under evergreen. Below we\u2019ve put some of the most popular.<\/p>\n
\n- Lists<\/li>\n
- Top tips<\/li>\n
- \u2018How to\u2019 guides<\/li>\n<\/ul>\n
These are formats that lend themselves to long-lasting content. Obviously it\u2019s important that there is a focus on your business. That could be \u201910 ways to check your boiler is working properly\u2019 for a boiler\u00a0company or \u2018How to get the cheapest deals on flights\u2019 for a money-saving website.<\/p>\n
An easy way to come up with evergreen content ideas is to think of questions that people will be searching for. The more niche the better \u2013 as if you\u2019re answering a question that nobody else has answered, you\u2019ll be the first resource your customer comes to.<\/p>\n
There will always be beginners.<\/strong> There will always be people who are new to your field and need to know the basics. And if they find an answer through you, it\u2019s likely that next time they have a question they\u2019ll come to you again. For these new customers, you become an authority on your subject, and you\u2019ve built up a trust and brand loyalty. And all you needed to do was answer simple questions in an effective way.<\/p>\nIn short:- <\/strong>Taking the time to create high quality evergreen content will go a long way towards bringing in new leads, boosting your website\u2019s authority and changing your overall perception as a leader within your industry.<\/p>\n <\/p>\n
Working with Sans Frontiere<\/strong><\/a><\/h2>\nIf you want to leave your content in safe hands. We can set up your blog with bespoke web design<\/a>, create content for your business, and then ensure through paid search and display and organic SEO<\/a> \u2013 that your content gets out to your audience.<\/p>\nEvergreen content is only one method that Sans Frontiere can use to deliver marketing solutions to your business. We also provide a range of services including design<\/a> and branding<\/a> and will\u00a0work with you to find the right strategy for your company.<\/p>\n
![\"Evergreen\"](\"https:\/\/sansfrontiere.co.uk\/wp-content\/uploads\/2015\/10\/shutterstock_143631070.jpg\")
<\/a><\/p>\nEvergreen takes its name from evergreen trees. Trees which are full of life the whole year around. Like those trees, evergreen content is sustainable and long lasting. It doesn\u2019t fade away.<\/p>\n
\u201cOf course it doesn\u2019t disappear.\u201d You may be thinking. Your articles or blog will be there as long as your website exists. But many articles quickly loose relevance, nobody is searching for them. Your article is resigned to the Google graveyard never to be read again.<\/p>\n
Sometimes it\u2019s easier to visualise these things with an example.<\/p>\n
You notice that everyone\u2019s talking about the Rugby World Cup, so you theme an article around this (\u201cWhat the Rugby World Cup tells us about _____\u201d). Which is fine and good. Plenty of people will be searching for the Rugby World Cup, and you may pick up some website views and some leads.<\/p>\n
But a week later, and you\u2019re getting no more views, and no more leads. This is because nobody is searching for anything related to the RWC. And the same goes for any other news\/fad\/time specific piece of content. It will inevitably become obsolete and stop generating any leads \u2013 and stop being a resource for your business.<\/p>\n
Why does evergreen content work?<\/strong><\/h2>\nEvergreen content works because it will generate sustainable views and leads long into the future.<\/p>\n
Let\u2019s use the Rugby World Cup example, in its first week that article may have gained 5000 views. In its second week that drops to 2500. And then after that it never gets another view. Your evergreen content will generate those views month on month on month.<\/p>\n
<\/a><\/p>\nThis doesn\u2019t just make evergreen content an effective content technique, it\u2019s an effective marketing technique. Let\u2019s say that you decide to purchase a call list. Once you\u2019ve exhausted that list, how do you get more leads? You have to pay for another.<\/p>\n
With Evergreen content once you\u2019ve paid for the set up of that article, it\u2019s a constant resource that will generate more and more leads as time goes on \u2013 without requiring constant reinvestment.<\/p>\n
<\/p>\n
Examples of evergreen content<\/strong><\/h2>\nThere are a huge range of formats that fall under evergreen. Below we\u2019ve put some of the most popular.<\/p>\n
\n- Lists<\/li>\n
- Top tips<\/li>\n
- \u2018How to\u2019 guides<\/li>\n<\/ul>\n
These are formats that lend themselves to long-lasting content. Obviously it\u2019s important that there is a focus on your business. That could be \u201910 ways to check your boiler is working properly\u2019 for a boiler\u00a0company or \u2018How to get the cheapest deals on flights\u2019 for a money-saving website.<\/p>\n
An easy way to come up with evergreen content ideas is to think of questions that people will be searching for. The more niche the better \u2013 as if you\u2019re answering a question that nobody else has answered, you\u2019ll be the first resource your customer comes to.<\/p>\n
There will always be beginners.<\/strong> There will always be people who are new to your field and need to know the basics. And if they find an answer through you, it\u2019s likely that next time they have a question they\u2019ll come to you again. For these new customers, you become an authority on your subject, and you\u2019ve built up a trust and brand loyalty. And all you needed to do was answer simple questions in an effective way.<\/p>\nIn short:- <\/strong>Taking the time to create high quality evergreen content will go a long way towards bringing in new leads, boosting your website\u2019s authority and changing your overall perception as a leader within your industry.<\/p>\n <\/p>\n
Working with Sans Frontiere<\/strong><\/a><\/h2>\nIf you want to leave your content in safe hands. We can set up your blog with bespoke web design<\/a>, create content for your business, and then ensure through paid search and display and organic SEO<\/a> \u2013 that your content gets out to your audience.<\/p>\nEvergreen content is only one method that Sans Frontiere can use to deliver marketing solutions to your business. We also provide a range of services including design<\/a> and branding<\/a> and will\u00a0work with you to find the right strategy for your company.<\/p>\n
<\/a><\/p>\nThis doesn\u2019t just make evergreen content an effective content technique, it\u2019s an effective marketing technique. Let\u2019s say that you decide to purchase a call list. Once you\u2019ve exhausted that list, how do you get more leads? You have to pay for another.<\/p>\n
With Evergreen content once you\u2019ve paid for the set up of that article, it\u2019s a constant resource that will generate more and more leads as time goes on \u2013 without requiring constant reinvestment.<\/p>\n
<\/p>\n
Examples of evergreen content<\/strong><\/h2>\nThere are a huge range of formats that fall under evergreen. Below we\u2019ve put some of the most popular.<\/p>\n
\n- Lists<\/li>\n
- Top tips<\/li>\n
- \u2018How to\u2019 guides<\/li>\n<\/ul>\n
These are formats that lend themselves to long-lasting content. Obviously it\u2019s important that there is a focus on your business. That could be \u201910 ways to check your boiler is working properly\u2019 for a boiler\u00a0company or \u2018How to get the cheapest deals on flights\u2019 for a money-saving website.<\/p>\n
An easy way to come up with evergreen content ideas is to think of questions that people will be searching for. The more niche the better \u2013 as if you\u2019re answering a question that nobody else has answered, you\u2019ll be the first resource your customer comes to.<\/p>\n
There will always be beginners.<\/strong> There will always be people who are new to your field and need to know the basics. And if they find an answer through you, it\u2019s likely that next time they have a question they\u2019ll come to you again. For these new customers, you become an authority on your subject, and you\u2019ve built up a trust and brand loyalty. And all you needed to do was answer simple questions in an effective way.<\/p>\nIn short:- <\/strong>Taking the time to create high quality evergreen content will go a long way towards bringing in new leads, boosting your website\u2019s authority and changing your overall perception as a leader within your industry.<\/p>\n <\/p>\n
Working with Sans Frontiere<\/strong><\/a><\/h2>\nIf you want to leave your content in safe hands. We can set up your blog with bespoke web design<\/a>, create content for your business, and then ensure through paid search and display and organic SEO<\/a> \u2013 that your content gets out to your audience.<\/p>\nEvergreen content is only one method that Sans Frontiere can use to deliver marketing solutions to your business. We also provide a range of services including design<\/a> and branding<\/a> and will\u00a0work with you to find the right strategy for your company.<\/p>\n
These are formats that lend themselves to long-lasting content. Obviously it\u2019s important that there is a focus on your business. That could be \u201910 ways to check your boiler is working properly\u2019 for a boiler\u00a0company or \u2018How to get the cheapest deals on flights\u2019 for a money-saving website.<\/p>\n
An easy way to come up with evergreen content ideas is to think of questions that people will be searching for. The more niche the better \u2013 as if you\u2019re answering a question that nobody else has answered, you\u2019ll be the first resource your customer comes to.<\/p>\n
There will always be beginners.<\/strong> There will always be people who are new to your field and need to know the basics. And if they find an answer through you, it\u2019s likely that next time they have a question they\u2019ll come to you again. For these new customers, you become an authority on your subject, and you\u2019ve built up a trust and brand loyalty. And all you needed to do was answer simple questions in an effective way.<\/p>\n In short:- <\/strong>Taking the time to create high quality evergreen content will go a long way towards bringing in new leads, boosting your website\u2019s authority and changing your overall perception as a leader within your industry.<\/p>\n <\/p>\n If you want to leave your content in safe hands. We can set up your blog with bespoke web design<\/a>, create content for your business, and then ensure through paid search and display and organic SEO<\/a> \u2013 that your content gets out to your audience.<\/p>\n Evergreen content is only one method that Sans Frontiere can use to deliver marketing solutions to your business. We also provide a range of services including design<\/a> and branding<\/a> and will\u00a0work with you to find the right strategy for your company.<\/p>\nWorking with Sans Frontiere<\/strong><\/a><\/h2>\n