South of England Agricultural Society: Facebook Competition

Digital Marketing | Email Communication | Social Media |

To promote their flagship event, the South of England Show, the Agricultural Society wanted to run a competition on their Facebook page. SEAS has a very active social media presence that can already boast high engagement levels, but they wanted to spread word to a wider audience rather than only those that already liked their page.

Having recently produced a video for SEAS using footage from the previous Show, we decided to run a video competition to maximise ROI on the video and earn as many views as possible to build excitement around the Show.

Sans Frontiere created a SEAS Youtube account and uploaded the video to their channel. We uploaded the video to their Facebook page and asked users to answer a question and tag a friend in the video post – spreading the video further on the social network. The winner won a pair of tickets to the South of England Show.

The competition was a huge success – with a very small budget the video earned over 8,000 views and had hundreds of interactions.

As part of our digital strategy, the competition was an integral part of the build-up in the weeks prior to the Show. SEAS more than doubled their online ticket sales and increased their ticket revenue by 14% from the previous year.


Sans Frontiere has shown great skill, knowledge and creativity in the redevelopment of our website.. They have been instrumental in helping us to structure a wide variety of online content.
Digital Development Manager
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