With the huge rise in online university courses, the potential for forgery and theft of education certificates has also grown and this means that increasingly sophisticated technology and strategies are required to keep the awarding bodies one step ahead. Security print company Smith & Ouzman’s innovative new web portal Ecertsecure, which offers awarding bodies flexible ways of personalising, proofing, printing and distributing certificates, provides precisely the protection needed. To communicate this clever product to awarding bodies all over the world Sans Frontiere delivered a four-minute ‘how to use’ video, a landing page and a four-page brochure.
Before embarking on this project, the most important thing was to acquire a full understanding of how Ecertsecure works. No matter how complex the subject is , we always ensure that we know what we’re talking about!
Ecertsecure is actually easy to use when you know how so we used our design and copywriting skills to produce a succinct A4 four-page brochure and a dedicated landing page branded with an eye-catching image that made it clearly definable against Smith & Ouzman’s other products.
The key to the success of the campaign was the production of a four-minute ‘how to use’ video that could be viewed both on the landing page and on YouTube. Armed with our thorough understanding of how Ecertsecure works, we produced a storyboard and commissioned the production of the video from a trusted supplier. Very close liaison throughout the process ensured that the final cut perfectly summarised everything potential customers needed to know about the product and how it could protect both their students and their reputation.