After four successful years of helping to build brand loyalty amongst their valued customers, boiler manufacturer Ferroli asked Sans Frontiere to modernise and redevelop Installersmate.co.uk, the online loyalty club that we created for Ferroli in 2014.
Aimed at Gas Safe engineers and plumbers, Installersmate is a time and money saving resource for busy installers where they can register and manage their Ferroli product installations and access exclusive offers such as free warranty upgrades.
Sans Frontiere was commissioned to redesign and build the new loyalty club website to create a fresh look with an enhanced user experience. This included a range of improvements to the product registration process, the addition of an SMS annual service reminder function, advanced postcode matching, a feedback form and the facility to upload photos.
A major aspect of the redevelopment for 2019 was the introduction of Reward Points which can be redeemed for a wide range of items such as experience days out, electronics and Ferroli branded workwear.
Building brand loyalty is achieved by giving the customer what they want and for busy installers this meant that a key offering of the new website was the creation of a web-based app for use on all mobile devices.
As a full service agency, Sans Frontiere promoted the rebrand of the loyalty club with PR, an eshot, social media and trade press advertising.
Sans Frontiere continues to update, manage and host the website: http://www.installersmate.co.uk
