Haier Europe came to us to develop the visual and verbal tools they needed to bring the Haier brand to life in communications across their HVAC products and services in Europe.
We soon realised that building partner relationships was at the centre of Haier’s value proposition in Europe so we set about asking Haier customers what they thought of Haier and what they would like to see the brand doing in Europe. The survey was well received;
“The survey has really helped to better understand our customers and our brand perception at that level. This is a process that we will continue in the future as it has huge value and will help us to develop our service levels & marketing plan for the future”
We went on to deliver a final messaging document that researched brand and product messaging and presented a research portfolio of inspired creative and content to kick start Haier Europes marketing efforts. We’re now working together on developing cross border product promotions and lead generation campaigns building audiences.