Eyesite is an independent optical group with practices throughout the South. They wanted to reach out to existing and potential new patients through social media. We created a Business Page on Facebook and an @Eyesite Twitter account.
When creating the pages we wanted to ensure that the brand values of innovation, design and clinical excellence were clearly represented. Our design concepts for the Facebook and Twitter pages were considered, so that they looked excellent on desktop, mobile and tablet devices. While the creative was unique to each platform, they were still consistent with Eyesite’s brand and the overall tone we would be using. We also created social media avatars so that their logo was optimised, not compromised.
We began posting regular updates on both social platforms, a mix of local news, tips for optimal eye health, and reasons to book appointments for eye exams and patron Eyesite. Closely monitored, we performed all the day-to-day administrative duties on both social platforms, and were able to respond quickly and effectively to patient queries with very positive results.
As engagement levels increased, Eyesite increased their social investment and doubled their Twitter activity, which had grown exponentially in a short period of time.
Social activity has become a neatly integrated collaboration between Eyesite and Sans Frontiere, with regular contact ensuring that we are kept up-to-speed on everything that is happening within Eyesite practices, all the while maintaining the strength of the Eyesite voice.
Sans Frontiere has shown great skill, knowledge and creativity in the redevelopment of our website.. They have been instrumental in helping us to structure a wide variety of online content.
Iain Nicol
Digital Development Manager
www.seas.org.uk
