Ferroli x Sansfrontiere A year of performance, culture and innovation

2026

2025 was a defining year for Ferroli in the UK. Working in close partnership, we delivered a broad programme spanning brand positioning, major product launches, digital transformation and reputation management – all designed to strengthen Ferroli’s market presence and set the pace for future growth.

Comfort of Champions – Six Nations 2025

We kicked off the year in style with Ferroli as a Partner Event sponsor of the 2025 Six Nations Rugby. Built around the campaign line “Comfort of Champions”, this activation created a powerful brand platform rooted in performance, reliability and confidence.

The campaign produced a strong suite of creative assets, rolled out across the social media channels we manage for Ferroli, delivering standout visibility and premium positioning.

Product Launch: Egea Heat Pump

2025 marked a major milestone with the launch of Ferroli’s first heat pump in the UK – Egea.

This introduction positioned Ferroli firmly within the low‑carbon heating landscape, showcasing advanced technology – particularly in the domestic hot water (DHW) heat pump space. Our work supported the launch with clear messaging, digital assets and communications designed to inform, engage and build confidence.

Commercial Digital Transformation

We delivered a new Commercial website designed for complex, large‑scale projects.

At its core is an advanced configuration tool, enabling users to generate highly detailed quotations for commercial boiler installations. The result is a powerful digital resource for engineers, consultants and commercial partners.

Cultural Brand Positioning: Arena di Verona

Beyond performance and product, Ferroli strengthened its cultural credentials through sponsorship of the Arena di Verona Opera Festival.

This prestigious partnership reinforced Ferroli’s Italian heritage and positioned the brand within a world‑class cultural setting, adding depth, sophistication and authenticity to the brand story.

Installer Engagement: Installermate Rewards

We evolved Ferroli’s Installermate programme with an enhanced online rewards offering for UK installers.

The updated programme introduced greater flexibility and choice, including:

  • Virtual pre‑paid Mastercard
  • Prezzee vouchers
  • Virgin Gift Cards
  • A wide range of Virgin Experiences

This refreshed approach strengthened engagement and loyalty by rewarding installers in meaningful, relevant ways.

Reputation & Review Management

Throughout the year, we continued to manage Ferroli’s online reputation, supporting customer service teams with clear, consistent communications.

This included active management of Trustpilot and Google Reviews, helping ensure customer feedback was handled transparently and reflected the true quality of Ferroli’s products and service.

Looking Ahead to 2026

With a strong year behind us, we are already planning an ambitious programme for 2026 – continuing to build momentum through innovation, brand development and digital performance.

** Illustrated with social video content originally created for Ferroli and reused here as part of the Sansfrontiere project showcase.

Ready to scale your marketing?

If you’re looking for a partner who is as committed to elevating your brand and promoting your products as you are, we’d love to talk.

Call Audrey Evans at Sansfrontiere on 07770 593 500 or email audrey@sansfrontiere.com to discuss how we can help your marketing work harder, scale faster and deliver measurable impact.

Expert Marketing Support for CG Optical Stratford’s Premium Agency for Luxury Brands

At Sans Frontiere, we believe in clear, flexible pricing tailored to your needs. Whether you need help with social media, website design, outdoor advertising, or a complete marketing strategy, our team is here to help you grow your business — with no hidden costs.

From curated social media content and paid Facebook campaigns to bespoke websites and door-to-door leafleting, we’ve helped CG Optical promote their brand and their special talents with:

  • Door-to-door leaflet campaigns
  • Monthly managed social media
  • Paid Facebook ad campaigns
  • Local Press coverage
  • Sponsorship ideas
  • Brand assets, photography, copywriting & more

If you’d like to try our services give Audrey Evans a call on 07770 593 500

A great Facebook campaign for Athenry Opticians

For just £600 media spend over a 4 week period our latest campaign for Athenry Opticians, based in Ireland resulted in a total of 242,000 impressions, over 4,111 Link clicks to their website, 62,689 People Reached and the cost per thousand people reached of just £9.57. We certainly got the message across and lots of interest in their dry eye clinic. The success of the campaign speaks for itself. Athenry Opticians have now booked a further 8 weeks of Facebook Paid for activity 😊

If you would be interested in Facebook Advertising for your business please get in touch.

Cola Stoves: Showroom Transformed!

ECO FRIENDLY ENERGY EFFICIENT PELLET STOVES

We were asked by Italian manufacturer Cola Stoves to launch the brand to the UK market, beginning with the design and production of graphics for their visitor showroom.

Our primary objective was to create a space that would be welcoming, stylish and visually impressive to accurately reflect the superior design and build quality of the stoves. We came up with the idea of creating room sets for the walls that would sit behind the working stoves installed in the showroom and give visitors a very real feeling of what it would be like to be in a room with that stove.

More recently we have launched Cola Stoves YouTube channel and worked with them to create three superb case study videos.

Video brings the product to life for the customer and is an easy way of explaining the benefits it offers. Our experience of producing videos, radio adverts and TV commercials means we can pre-script and storyboard your project before production begins and work with you to get your message across in the best possible way.

YouTube channel set up and production of superb case study videos for Cola Stoves

Set up a You Tube channel for Cola Stoves and host the new videos on the Cola website

From its origins in 1963 as a metalworking company for the construction of heating systems, Italian company Cola is now one of Europe’s leading manufacturers of energy efficient pellet stoves and boilers.

Cola came to Sans Frontiere to help them set up the look and feel of their You Tube channel and we worked together to produce three superb case study channel videos.

Cola had the vision to recognise the potential of wood as a fuel and developed the idea of transforming the stove from a simple heat source into an object of beauty and decoration. Following the invention in the USA in 1973 of wood pellets as an environmentally-friendly alternative fuel for industry, it became clear that pellets could be used for boilers and stoves for private homes. As a result, Cola worked to develop specific products in the field of pellets

If your looking for video production for your product or brand please contact audrey@sansfrontiere.com

Sans Frontiere help visitor numbers reach over 65,000 at the South of England Show!

 

 

Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!

Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.

The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.

No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year.  But for now, it is good to celebrate in a successful show!

Iain Nicol

CEO

South of England Agricultural Society