Over 7 million views achieved on social media for Essilor, the world leader in prescription lenses

Sans Frontiere Marketing helps 100s of UK opticians reach new local customers through a partnership with worldwide lens manufacturer, Essilor

The Objective
Sans Frontiere Marketing was commissioned by Essilor (the world’s leading provider of prescription lenses) to run digital campaigns for independent opticians all over the UK who are members of the Essilor loyalty programme scheme.

The Campaigns
Throughout 2018 Sans Frontiere worked on 89 campaigns for 70 independent opticians. These campaigns typically ran for a duration of one to 8 months within a location of 3, 5 or 8km radius of each practice. The campaigns looked to raise the awareness of each practice within the local area and promote Essilor products to the correct target demographic.

Targeting
The generic parameters of the campaigns were to target potential local customers within the age demographic and location of the ideal customer who has a known interest in glasses, optics or eyewear. However, each campaign was bespoke to the individual optician, with some targeting audiences with specific interests including bi-focal lenses, family eye care or difficulty with vision in certain environments such as playing sport or driving.

Channels
The campaigns predominantly featured on Facebook as many of the target audience were active on this channel and a number of opticians already had established Facebook pages. Where relevant, Instagram was also explored and used as channel for the adverts, including Instagram Stories & Facebook Stories; this proved to be a popular channel for the younger demographic, particularly those interested in the digital lenses (Eyezen).

The Results
The campaign generated over 7,000,000 views on the content whilst reaching an audience 1,500,000 highly targeted people. The campaign operated on an 11% CTR (click through rate), significantly higher than the benchmark for this industry of 1.01% (Wordstream 2019 https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks). The campaigns also produced plenty of engagements and people who were interested in booking appointments with the opticians. These leads were recorded individually with each practice’s bespoke campaign.

If you would like any further information regarding our work in the optics industry or support with your marketing, please contact audrey@sansfrontiere.co.uk or call on 01273 487800.

Sans Frontiere help visitor numbers reach over 65,000 at the South of England Show!

 

 

Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!

Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.

The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.

No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year.  But for now, it is good to celebrate in a successful show!

Iain Nicol

CEO

South of England Agricultural Society

Trusted by corporate businesses, technology companies, event organisations and charities across Europe & the UK

INNOVATORS IN TECHNOLOGY

Emergesecure chose Sans Frontiere to work with them to develop the Emergesecure brand and associated product brands.

Emergesecure is a global business that makes it easier and simpler to create and distribute secure and sensitive documents in print and digital formats that are protected against forgery and counterfeiting.

Our designers worked with Emergesecure to develop their brand both online and offline. Emergesecure offers a number of different products which we have built up as brands in their own right, each with a dedicated website.

Whilst browsing the Emergesecure website you might find yourself on: https://www.epayslipsecure.co.uk/electronic-payslip-generation/ or https://www.ecertsecure.co.uk or https://www.ekeepersecure.co.uk

And so on. We are currently working on several new products.

Our complex website structuring means you can move seamlessly around website domains without having to leave the main site or even realise you are doing so.

Emergesecure is an innovator and as such needs to work with like-minded people to get the job done. If you feel that you have a complex brand and need an agency with the ability to grasp innovative thinking quickly, you may have just found your match.

Sans Frontiere Marketing is trusted by corporate businesses, technology companies, event organisations and charities across Europe & the UK.

Discover how our expertise can empower your business.

Brand Assets, Web Development and Video for a range of Disruptive Technologies that set a new standard

INNOVATORS IN DISRUPTIVE TECHNOLOGY

Canetis Technologies Ltd is a British innovator of disruptive technology that delivers significant savings for consumers and businesses by improving heating and hot water efficiency. The Canetis group is focused on developing and investing in low carbon technologies that will deliver attainable and realistic reductions in energy usage and set new standards in energy efficiency.

Canetis Technologies chose Sans Frontiere Marketing to bring its brand to market and develop product branding for its range of disruptive technologies.

Our work to date has been focused on the creation, design and development of the website www.canetis.io; the creation of a series of Homeowner, Installer and Building Services videos; email marketing; PR; social media management and exhibition material for a presentation at Energy Innovation Exhibition, Looking to the Future at Portcullis House, Westminster.

If you have been working on developing a new product and are looking for a creative partner to work with you to bring it to market we would love to hear from you.

YouTube channel set up and production of superb case study videos for Cola Stoves

Set up a You Tube channel for Cola Stoves and host the new videos on the Cola website

From its origins in 1963 as a metalworking company for the construction of heating systems, Italian company Cola is now one of Europe’s leading manufacturers of energy efficient pellet stoves and boilers.

Cola came to Sans Frontiere to help them set up the look and feel of their You Tube channel and we worked together to produce three superb case study channel videos.

Cola had the vision to recognise the potential of wood as a fuel and developed the idea of transforming the stove from a simple heat source into an object of beauty and decoration. Following the invention in the USA in 1973 of wood pellets as an environmentally-friendly alternative fuel for industry, it became clear that pellets could be used for boilers and stoves for private homes. As a result, Cola worked to develop specific products in the field of pellets

If your looking for video production for your product or brand please contact audrey@sansfrontiere.com

Cola Stoves: Showroom Transformed!

ECO FRIENDLY ENERGY EFFICIENT PELLET STOVES

We were asked by Italian manufacturer Cola Stoves to launch the brand to the UK market, beginning with the design and production of graphics for their visitor showroom.

Our primary objective was to create a space that would be welcoming, stylish and visually impressive to accurately reflect the superior design and build quality of the stoves. We came up with the idea of creating room sets for the walls that would sit behind the working stoves installed in the showroom and give visitors a very real feeling of what it would be like to be in a room with that stove.

More recently we have launched Cola Stoves YouTube channel and worked with them to create three superb case study videos.

Video brings the product to life for the customer and is an easy way of explaining the benefits it offers. Our experience of producing videos, radio adverts and TV commercials means we can pre-script and storyboard your project before production begins and work with you to get your message across in the best possible way.

South of England Agricultural Society: Facebook Competition

To promote their flagship event, the South of England Show, the Agricultural Society wanted to run a competition on their Facebook page. SEAS has a very active social media presence that can already boast high engagement levels, but they wanted to spread word to a wider audience rather than only those that already liked their page.

Having recently produced a video for SEAS using footage from the previous Show, we decided to run a video competition to maximise ROI on the video and earn as many views as possible to build excitement around the Show.

Sans Frontiere created a SEAS Youtube account and uploaded the video to their channel. We uploaded the video to their Facebook page and asked users to answer a question and tag a friend in the video post – spreading the video further on the social network. The winner won a pair of tickets to the South of England Show.

The competition was a huge success – with a very small budget the video earned over 8,000 views and had hundreds of interactions.

As part of our digital strategy, the competition was an integral part of the build-up in the weeks prior to the Show. SEAS more than doubled their online ticket sales and increased their ticket revenue by 14% from the previous year.

Passione Bags choose Sans Frontiere marketing for thier UK launch

Passione Bags is based in Italy, where they create handmade, genuine leather bags and accessories.

They wanted to start selling their products in the UK and enlisted Sans Frontiere as their agency to assist their digital strategy.

Sans Frontiere reviewed their English language website by providing effective copy and optimising product pages, improving their navigation and user experience.

Working with Passione Bags, we created profiles on Facebook and Twitter and delivered their social media strategy to a UK audience and began promoting Passione Bags through a digital display campaign.

Ecertsecure: Website, Video & Brochure

With the huge rise in online university courses, the potential for forgery and theft of education certificates has also grown and this means that increasingly sophisticated technology and strategies are required to keep the awarding bodies one step ahead. Security print company Smith & Ouzman’s innovative new web portal Ecertsecure, which offers awarding bodies flexible ways of personalising, proofing, printing and distributing certificates, provides precisely the protection needed. To communicate this clever product to awarding bodies all over the world Sans Frontiere delivered a four-minute ‘how to use’ video, a landing page and a four-page brochure.

Before embarking on this project, the most important thing was to acquire a full understanding of how Ecertsecure works. No matter how complex the subject is , we always ensure that we know what we’re talking about!

Ecertsecure is actually easy to use when you know how so we used our design and copywriting skills to produce a succinct A4 four-page brochure and a dedicated landing page branded with an eye-catching image that made it clearly definable against Smith & Ouzman’s other products.

The key to the success of the campaign was the production of a four-minute ‘how to use’ video that could be viewed both on the landing page and on YouTube. Armed with our thorough understanding of how Ecertsecure works, we produced a storyboard and commissioned the production of the video from a trusted supplier. Very close liaison throughout the process ensured that the final cut perfectly summarised everything potential customers needed to know about the product and how it could protect both their students and their reputation.

Reaching out to existing and potential new patients through social media.

Eyesite is an independent optical group with practices throughout the South. They wanted to reach out to existing and potential new patients through social media. We created a Business Page on Facebook and an @Eyesite Twitter account.

When creating the pages we wanted to ensure that the brand values of innovation, design and clinical excellence were clearly represented.  Our design concepts for the Facebook and Twitter pages were considered, so that they looked excellent on desktop, mobile and tablet devices. While the creative was unique to each platform, they were still consistent with Eyesite’s brand and the overall tone we would be using. We also created social media avatars so that their logo was optimised, not compromised.

We began posting regular updates on both social platforms, a mix of local news, tips for optimal eye health, and reasons to book appointments for eye exams and patron Eyesite. Closely monitored, we performed all the day-to-day administrative duties on both social platforms, and were able to respond quickly and effectively to patient queries with very positive results.

As engagement levels increased, Eyesite increased their social investment and doubled their Twitter activity, which had grown exponentially in a short period of time.

Social activity has become a neatly integrated collaboration between Eyesite and Sans Frontiere, with regular contact ensuring that we are kept up-to-speed on everything that is happening within Eyesite practices, all the while maintaining the strength of the Eyesite voice.

 

South of England Agricultural Society

A CHARITY FOR AGRICULTURE & COUNTRYSIDE LEARNING

Whether it’s creative to promote their flagship event the South of England Show or the branding for the Shows throughout the year, the South of England Agricultural Society relies on us to deliver on all counts. We provide the Society with branding and high impact cross channel marketing campaigns that work across all platforms on a quick and efficient turn around.

This year we have developed new branding for each of the Society’s four Shows, developed the creative for the relaunched Spring Live! event and the very exciting new creative for this year’s South of England Show with the tag line ‘You’ll LOVE our Country Show’. There’s been a lot to do already this year along with pay per click campaigns, Facebook and Twitter activity @SouthofEngShows, eshots, videos, billboards, radio advertising and much more. We are all working hard to deliver day visitor numbers in excess of 70,000 for the South of England Show 2018.

With over 21 years experience of working with Day Visitor Venues we are proud to be now working with one of the South’s biggest and best. We would be delighted to add more venues to our list of happy clients. Please do get in touch to find out how we can help you to boost your visitor numbers.