Print Archives - Sans Frontiere Marketing Communications

Ferroli x Sansfrontiere A year of performance, culture and innovation

2025 was a defining year for Ferroli in the UK. Working in close partnership, we delivered a broad programme spanning brand positioning, major product launches, digital transformation and reputation management – all designed to strengthen Ferroli’s market presence and set the pace for future growth.

Comfort of Champions – Six Nations 2025

We kicked off the year in style with Ferroli as a Partner Event sponsor of the 2025 Six Nations Rugby. Built around the campaign line “Comfort of Champions”, this activation created a powerful brand platform rooted in performance, reliability and confidence.

The campaign produced a strong suite of creative assets, rolled out across the social media channels we manage for Ferroli, delivering standout visibility and premium positioning.

Product Launch: Egea Heat Pump

2025 marked a major milestone with the launch of Ferroli’s first heat pump in the UK – Egea.

This introduction positioned Ferroli firmly within the low‑carbon heating landscape, showcasing advanced technology – particularly in the domestic hot water (DHW) heat pump space. Our work supported the launch with clear messaging, digital assets and communications designed to inform, engage and build confidence.

Commercial Digital Transformation

We delivered a new Commercial website designed for complex, large‑scale projects.

At its core is an advanced configuration tool, enabling users to generate highly detailed quotations for commercial boiler installations. The result is a powerful digital resource for engineers, consultants and commercial partners.

Cultural Brand Positioning: Arena di Verona

Beyond performance and product, Ferroli strengthened its cultural credentials through sponsorship of the Arena di Verona Opera Festival.

This prestigious partnership reinforced Ferroli’s Italian heritage and positioned the brand within a world‑class cultural setting, adding depth, sophistication and authenticity to the brand story.

Installer Engagement: Installermate Rewards

We evolved Ferroli’s Installermate programme with an enhanced online rewards offering for UK installers.

The updated programme introduced greater flexibility and choice, including:

Virtual pre‑paid Mastercard
Prezzee vouchers
Virgin Gift Cards
A wide range of Virgin Experiences

This refreshed approach strengthened engagement and loyalty by rewarding installers in meaningful, relevant ways.

Reputation & Review Management

Throughout the year, we continued to manage Ferroli’s online reputation, supporting customer service teams with clear, consistent communications.

This included active management of Trustpilot and Google Reviews, helping ensure customer feedback was handled transparently and reflected the true quality of Ferroli’s products and service.

Looking Ahead to 2026

With a strong year behind us, we are already planning an ambitious programme for 2026 – continuing to build momentum through innovation, brand development and digital performance.

** Illustrated with social video content originally created for Ferroli and reused here as part of the Sansfrontiere project showcase.

Ready to scale your marketing?

If you’re looking for a partner who is as committed to elevating your brand and promoting your products as you are, we’d love to talk.

Call Audrey Evans at Sansfrontiere on 07770 593 500 or email audrey@sansfrontiere.com to discuss how we can help your marketing work harder, scale faster and deliver measurable impact.

Expert Marketing Support for CG Optical Stratford’s Premium Agency for Luxury Brands

At Sans Frontiere, we believe in clear, flexible pricing tailored to your needs. Whether you need help with social media, website design, outdoor advertising, or a complete marketing strategy, our team is here to help you grow your business — with no hidden costs.

From curated social media content and paid Facebook campaigns to bespoke websites and door-to-door leafleting, we’ve helped CG Optical promote their brand and their special talents with:

Door-to-door leaflet campaigns
Monthly managed social media
Paid Facebook ad campaigns
Local Press coverage
Sponsorship ideas
Brand assets, photography, copywriting & more

If you’d like to try our services give Audrey Evans a call on 07770 593 500

A leaflet campaign to promote your business is a great idea

Leaflet distribution is a great way to get your message out to a wide audience. Here’s a recent Open Day invite that targeted a 5 mile radius of this business. By targeting specific areas and distributing your leaflets door-to-door, you can be sure that your message will be seen by potential customers. Leaflet distribution is an effective way to reach people who might not otherwise see your advertising, and it can be a cost-effective way to promote your business. In addition, leaflet distribution can help you to build brand awareness and generate leads. If you’re looking for a way to reach more people with your marketing message, leaflet distribution is a great option to consider.

Get in touch for more details

A Bus Shelter campaign for Morgan Optometry

Bus stop advertising offers the perfect platform for all types and sizes of brands or organisations to reach millions of people Out of Home (OOH). This exciting product falls into two formats, classic 6-sheet posters known as Adshel and our digital 6-sheet bus shelter screens known as Adshel Live.

Both situated in high traffic areas or along busy high streets, bus shelter advertising formats are unmissable and reach different audiences in towns and cities across the UK every day. Whether you’re looking to build your brand nationally, regionally, or locally or run a more targeted campaign, bus stop advertising provides the flexibility to help you meet your marketing objectives.

Get in touch if you want to find out just whats available in your area.

Wilo Code Breaker

Since we created our first online interactive game for pump manufacturer Wilo UK in 2013, it’s become a regular feature of our marketing strategy for the company. For 2015 we created Wilo Code Breaker, supported by a suite of printed marketing collateral and a low-cost PPC campaign.

The format of ‘every pump purchased is a chance to play & win’ has become well known amongst Wilo’s regular customers and awareness of the games has continued to spread by word of mouth to attract new customers.

Wilo Code Breaker works on the simple yet enticing premise of ‘crack the code and open the safe to reveal your prize’. We developed the creative concept and built an animated website featuring a safe which, upon entering the unique data from their pump purchase, would open to show which prize had been won – a range of cash prizes or useful Wilo merchandise.

The creative concept was developed into a comprehensive suite of printed marketing collateral for the merchants trade counters to include an A5 leaflet, twist & lock counter top leaflet dispenser, A2 poster, window sticker and advert, plus a voucher wallet and envelopes for prize fulfilment, all strictly in line with Wilo’s brand guidelines.

To launch the game we designed and built an HTML eshot and ran a low-cost PPC campaign to ensure that players could find the game online via Google. We then managed the game in-house to monitor entries, dispatch prizes and communicate with players on Wilo’s behalf.

Wilo Code Breaker is a perfect example of how we combine the skills and expertise of our creative designers, back-end and front-end digital developers, digital animation specialist and account management team to produce an eye-catching and effective online marketing campaign.

Sans Frontiere help visitor numbers reach over 65,000 at the South of England Show!

Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!

Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.

The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.

No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year. But for now, it is good to celebrate in a successful show!

Iain Nicol

CEO

South of England Agricultural Society

Brighton Racecourse: Season Opening Campaign

Sans Frontiere was engaged by Brighton Racecourse to conceptualise a Spring campaign for their Season Opening Race Evening.

The campaign was targeting a slightly younger demographic of Brightonians and was aiming to emphasise the social aspect of the races.

The creative was used across digital advertising, social media campaigns, posters, outdoor advertising, newspaper and magazine advertising.

Epayslipsecure: Product launch

Epayslipsecure is a payslip generation and distribution and employee communication software solution.

To launch their product, Sans Frontiere created a strong brand identity and collateral including a website, brochures and video.

Sans Frontiere created a brand strategy approach to identify a brand positioning, a set of unique brand values and a brand mission statement that would differentiate Epayslipsecure from the competition. The brand had to appeal to a range of potential customers so we ensured flexibility and versatility while retaining a strong sense of brand integrity.

We created brochures, a commercial website to showcase the product and launched a digital online advertising campaign to drive traffic.

A combination of our stunning design and project management skills deliver a highly successful Expo.

Ferroli decided to step up its presence at PHEX Chelsea, the year’s most important trade event for plumbing & heating installers, and asked Sans Frontiere to design and manage the build of a new exhibition stand. A combination of our stunning design, project management skills and network of trusted suppliers delivered a highly successful event.

From the client’s brief on how they envisaged this exciting project, we developed the leopard branding that we had recently designed for Ferroli to create a visually stunning concept that would be impossible for visitors to miss; at the same time, the stand had to user-friendly for both potential customers to find out more about the boilers on display and for the staff manning it.

We then thoroughly researched potential companies for the manufacture, build and installation of the stand and put forward our recommendations to Ferroli. From our many years’ experience of commissioning high value exhibition stands, we were able to both explain why the lowest cost option would not be fit for purpose whilst knowing that it was not necessary to choose the most expensive. This knowledge is invaluable for a one-off event that involves such a financial commitment – it’s got to be right first time.

Very close liaison with the chosen stand build company every step of the way, right up to being there on the big day when the stand opened to visitors, ensured that the stand was delivered on time according to the brief and that the event was a great success.