As proud residents of beautiful East Sussex, we were very pleased to be able to help the county’s oldest charity Age UK East Sussex when they came to us for help with promoting an event to celebrate their 70th anniversary to the local media.
The aim of the two-day Vintage Spring Fair at Bexhill-on-Sea’s Metropole Lawns was to raise awareness of the many services the charity offers to the older residents of East Sussex as well as provide a fantastic weekend of free fun and entertainment for the whole family.
Our PR campaign began with finding out all about the event and what our client wanted to achieve before writing an engaging press release that would effectively inform our media targets on what the event was about – no waffle! We then researched the most appropriate media targets for the location and subject matter and sent out the press release out accompanied by good quality images – very important! The next step was to follow up with phone calls to encourage a positive result and further raise awareness of Age UK East Sussex with key members of the local media.
Our results included print, online and social media coverage in the Bexhill Observer, the Argus, Sussex Living magazine, The Monthly Seagull magazine, East Sussex County Council website YourEastSussex, local voluntary & charity website 3VA and several local and national website event pages.
We also ran a Facebook Ads campaign that resulted in plenty of engagement and awareness of the event.
Could your event or business benefit from similar exposure in the media? If so, give us a call!