Graphic Design Archives - Sans Frontiere Marketing Communications

Turning Conversations into Opportunities at Data Centre World

The result was an engaging exhibition presence that combined landmark project case studies, interactive content and a rugby-themed competition that drew visitors to the stand and helped generate a pipeline of new business opportunities.

Case Study

A1 Flue Systems – Data Centre World London

Client: A1 Flue Systems
Event: Data Centre World, Excel London
Agency: Sans Frontière

Sans Frontiere was commissioned to design, organise and deliver A1 Flue Systems’ presence at Data Centre World London, one of the UK’s most important exhibitions for mission-critical infrastructure and data centre engineering.

The brief was to create a stand that would raise brand visibility, communicate A1’s expertise and generate meaningful conversations with consultants, contractors and data centre operators.

Stand Design & Visual Impact

Sans Frontière developed a stand concept built around A1’s landmark engineering projects, demonstrating the company’s capabilities in complex flue and exhaust systems.

Large-format project panels showcased installations including:

• The Shard – Seven flue structures
• 20 Fenchurch Street – Future-proof boiler flue systems
• Battersea Power Station – Over 2.5km of twin wall stainless steel flues
• Twickenham Stadium – Stainless fan dilution system

Integrated QR codes allowed visitors to instantly access detailed project information and technical specifications, helping extend engagement beyond the stand.

The stand was constructed in partnership with Tecna, who delivered the installation professionally and efficiently.

Driving Engagement

To attract attention across the exhibition floor, Sans Frontière introduced a rugby-themed competition, giving visitors the chance to win tickets to the Autumn International rugby matches at Twickenham Stadium.

A1 branded rugby balls proved to be a simple but highly effective conversation starter, helping draw visitors to the stand and spreading awareness throughout the exhibition.

Client Feedback

John Hamnett, Managing Director of A1 Flue Systems, said:

“Yes, all in all the stand was very good. QR codes always work well and the guys from Tecna were very good too – I made a point of thanking them personally while they were dismantling the stand.

The rugby balls worked really well and definitely brought people to us. One consultant from Red Engineering said he didn’t even realise we were exhibiting until he saw someone with an A1 rugby ball and came over to say hello.

We have many leads to follow up over the coming weeks and hopefully we secure some successful business from it too. We’ve already had a request from AVK to be set up on their supply chain and they want to visit the factory – we’ve quoted them many times in the past without success.”

The Result

The event generated significant engagement and a number of strong leads, including new discussions with AVK, who have since requested a factory visit and are exploring adding A1 Flue Systems to their preferred supplier list.

Through a combination of stand design, storytelling and interactive engagement, Sans Frontière helped A1 Flue Systems maximise their presence at Data Centre World and strengthen their position within the mission-critical infrastructure sector.

Ferroli x Sansfrontiere A year of performance, culture and innovation

2025 was a defining year for Ferroli in the UK. Working in close partnership, we delivered a broad programme spanning brand positioning, major product launches, digital transformation and reputation management – all designed to strengthen Ferroli’s market presence and set the pace for future growth.

Comfort of Champions – Six Nations 2025

We kicked off the year in style with Ferroli as a Partner Event sponsor of the 2025 Six Nations Rugby. Built around the campaign line “Comfort of Champions”, this activation created a powerful brand platform rooted in performance, reliability and confidence.

The campaign produced a strong suite of creative assets, rolled out across the social media channels we manage for Ferroli, delivering standout visibility and premium positioning.

Product Launch: Egea Heat Pump

2025 marked a major milestone with the launch of Ferroli’s first heat pump in the UK – Egea.

This introduction positioned Ferroli firmly within the low‑carbon heating landscape, showcasing advanced technology – particularly in the domestic hot water (DHW) heat pump space. Our work supported the launch with clear messaging, digital assets and communications designed to inform, engage and build confidence.

Commercial Digital Transformation

We delivered a new Commercial website designed for complex, large‑scale projects.

At its core is an advanced configuration tool, enabling users to generate highly detailed quotations for commercial boiler installations. The result is a powerful digital resource for engineers, consultants and commercial partners.

Cultural Brand Positioning: Arena di Verona

Beyond performance and product, Ferroli strengthened its cultural credentials through sponsorship of the Arena di Verona Opera Festival.

This prestigious partnership reinforced Ferroli’s Italian heritage and positioned the brand within a world‑class cultural setting, adding depth, sophistication and authenticity to the brand story.

Installer Engagement: Installermate Rewards

We evolved Ferroli’s Installermate programme with an enhanced online rewards offering for UK installers.

The updated programme introduced greater flexibility and choice, including:

Virtual pre‑paid Mastercard
Prezzee vouchers
Virgin Gift Cards
A wide range of Virgin Experiences

This refreshed approach strengthened engagement and loyalty by rewarding installers in meaningful, relevant ways.

Reputation & Review Management

Throughout the year, we continued to manage Ferroli’s online reputation, supporting customer service teams with clear, consistent communications.

This included active management of Trustpilot and Google Reviews, helping ensure customer feedback was handled transparently and reflected the true quality of Ferroli’s products and service.

Looking Ahead to 2026

With a strong year behind us, we are already planning an ambitious programme for 2026 – continuing to build momentum through innovation, brand development and digital performance.

** Illustrated with social video content originally created for Ferroli and reused here as part of the Sansfrontiere project showcase.

Ready to scale your marketing?

If you’re looking for a partner who is as committed to elevating your brand and promoting your products as you are, we’d love to talk.

Call Audrey Evans at Sansfrontiere on 07770 593 500 or email audrey@sansfrontiere.com to discuss how we can help your marketing work harder, scale faster and deliver measurable impact.

Richard Owen Opticians – Website Refresh & Studio Day

We partnered again with Richard Owen Opticians to refresh and modernise the website we originally built for them — enhancing the design, streamlining user journeys, and giving the team more control over content updates.

What We Did:

Sticky navigation and a bold new homepage banner with integrated “Book an Appointment” and date selector.
Full homepage redesign with improved layout, updated copy, and a more engaging structure – see the live preview ›
Switched to the Editor widget for better formatting control, giving the client team more flexibility for future updates.
Added brand filter boxes on the shop page to improve frame browsing.
Set up dynamic product labels (e.g. “New”, “Best Seller”) using logic rules, all fully manageable in the backend.
Updated site favicons to meet modern browser and device standards.

How We Work:

This was a great example of a studio day in action — a focused session working directly with the client to make meaningful updates, solve challenges on the spot, and ensure the final site truly reflects the personality and professionalism of the practice.

View the studio day deck ›

Expert Marketing Support for CG Optical Stratford’s Premium Agency for Luxury Brands

At Sans Frontiere, we believe in clear, flexible pricing tailored to your needs. Whether you need help with social media, website design, outdoor advertising, or a complete marketing strategy, our team is here to help you grow your business — with no hidden costs.

From curated social media content and paid Facebook campaigns to bespoke websites and door-to-door leafleting, we’ve helped CG Optical promote their brand and their special talents with:

Door-to-door leaflet campaigns
Monthly managed social media
Paid Facebook ad campaigns
Local Press coverage
Sponsorship ideas
Brand assets, photography, copywriting & more

If you’d like to try our services give Audrey Evans a call on 07770 593 500

New Brand & Strategy For SFL for 2024/5

New Brand & Strategy For SFL for 2024/5

SFL is a leading prefabricated chimney manufacturer in the uk. With over 50 years of experience in flue & chimney systems across Residential, Commercial, and Industrial markets SFL have established themselves as leaders in their field.

As part of its next chapter, SFL has completed an extensive rebranding overhaul following its recent acquisition by the Sphering Group.

We are very honoured to be have chosen as the Advertising and Marcomms Agency for SFL, part of Sphering Group, here in the UK.

Sphering is the market maker in Flue and Air Care across Europe. Its portfolio includes Apros, Eurotip, Joncoux, Lorflex, MK, SFL and most recently EKA in Germany.

A leaflet campaign to promote your business is a great idea

Leaflet distribution is a great way to get your message out to a wide audience. Here’s a recent Open Day invite that targeted a 5 mile radius of this business. By targeting specific areas and distributing your leaflets door-to-door, you can be sure that your message will be seen by potential customers. Leaflet distribution is an effective way to reach people who might not otherwise see your advertising, and it can be a cost-effective way to promote your business. In addition, leaflet distribution can help you to build brand awareness and generate leads. If you’re looking for a way to reach more people with your marketing message, leaflet distribution is a great option to consider.

Get in touch for more details

A Bus Shelter campaign for Morgan Optometry

Bus stop advertising offers the perfect platform for all types and sizes of brands or organisations to reach millions of people Out of Home (OOH). This exciting product falls into two formats, classic 6-sheet posters known as Adshel and our digital 6-sheet bus shelter screens known as Adshel Live.

Both situated in high traffic areas or along busy high streets, bus shelter advertising formats are unmissable and reach different audiences in towns and cities across the UK every day. Whether you’re looking to build your brand nationally, regionally, or locally or run a more targeted campaign, bus stop advertising provides the flexibility to help you meet your marketing objectives.

Get in touch if you want to find out just whats available in your area.

Sans Frontiere works with Global Heating manufacturer to launch new After Sales service Caresafe

Global heating appliance manufacturer Ferroli asked us to help them with the relaunch of their customer aftersales service Caresafe to reflect the company’s commitment to provide the very best technical support for its customers.

With our in-depth understanding of Ferroli’s ethos as a public-facing company and its target market, we designed an appealing new brand logo in the company colourways that could be applied to a range of marketing tools. This included new van graphics and work-related items for the Caresafe team of heating engineers to encourage them to feel part of a valued team of experts who will maintain Ferroli’s reputation as a caring, professional company.

Ferroli’s stand impresses at Installer 2019 HVAC Exhibition

Looking good Ferroli! Our client Italian boiler manufacturer Ferroli kicked off their 2019 HVAC exhibition programme in style at Installer2019 with an eye-catching stand designed by Sans Frontiere.

This exhibition, which took place at Coventry’s Ricoh Arena in May, is one of the heating & plumbing industry’s most high profile events so it was important that Ferroli’s stand was able to attract visitors in a very competitive environment and that it conveyed the innovation and quality of Ferroli’s products.

As well as the design of the stand we managed the entire project from start to finish. By liaising closely with our client to understand their vision and aims, we managed every aspect that exhibiting at this kind of trade show involves, including the creative concept for the stand graphics, collaboration with the stand build company on the design and construction of the stand, liaison with the exhibition organisers and PR and social media to promote Ferroli’s presence at the event before and during the show. With three more exhibitions to follow this year, the stand design will be adapted to fit the different configurations.

If you are attending an exhibition and need a stand design that makes the most of your time and investment we’d love to help you. Get in touch today!

Over 7 million views achieved on social media for Essilor, the world leader in prescription lenses

Sans Frontiere Marketing helps 100s of UK opticians reach new local customers through a partnership with worldwide lens manufacturer, Essilor

The Objective
Sans Frontiere Marketing was commissioned by Essilor (the world’s leading provider of prescription lenses) to run digital campaigns for independent opticians all over the UK who are members of the Essilor loyalty programme scheme.

The Campaigns
Sans Frontiere worked on 89 campaigns for 70 independent opticians. These campaigns typically ran for a duration of one to 8 months within a location of 3, 5 or 8km radius of each practice. The campaigns looked to raise the awareness of each practice within the local area and promote Essilor products to the correct target demographic.

Targeting
The generic parameters of the campaigns were to target potential local customers within the age demographic and location of the ideal customer who has a known interest in glasses, optics or eyewear. However, each campaign was bespoke to the individual optician, with some targeting audiences with specific interests including bi-focal lenses, family eye care or difficulty with vision in certain environments such as playing sport or driving.

Channels
The campaigns predominantly featured on Facebook as many of the target audience were active on this channel and a number of opticians already had established Facebook pages. Where relevant, Instagram was also explored and used as channel for the adverts, including Instagram Stories & Facebook Stories; this proved to be a popular channel for the younger demographic, particularly those interested in the digital lenses (Eyezen).

The Results
The campaign generated over 7,000,000 views on the content whilst reaching an audience 1,500,000 highly targeted people. The campaign operated on an 11% CTR (click through rate), significantly higher than the benchmark for this industry of 1.01% (Wordstream 2019 https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks). The campaigns also produced plenty of engagements and people who were interested in booking appointments with the opticians. These leads were recorded individually with each practice’s bespoke campaign.

If you would like any further information regarding our work in the optics industry or support with your marketing, please contact audrey@sansfrontiere.com or call on 01273 487800.

Sans Frontiere help visitor numbers reach over 65,000 at the South of England Show!

Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!

Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.

The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.

No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year. But for now, it is good to celebrate in a successful show!

Iain Nicol

CEO

South of England Agricultural Society

Get under starters orders for the big bank holiday weekend at Brighton Racecourse Gentlemen’s Day

Best Dressed Gent competition, fantastic prizes, goal scoring practice with Brighton & Hove Albion, entertainment from Dixieland jazz trio The 12^th Street Swingers, Champagne and cocktails – it’s all happening at Gentlemen’s Day at Brighton Racecourse on Friday 27^th May and Sans Frontiere were on hand to deliver the full campaign of creative, PR, radio and more!