New Client Announcement! SFL, leaders in Flue & Chimney Manufacturing choose Sans Frontiere Marketing

Cibse banner for SFL Flues and Chimneys

A New Agency, a New Brand & Strategy For SFL for 2024

SFL is a leading prefabricated chimney manufacturer in the UK. It has over 50 years of experience in flue & chimney systems across Residential, Commercial, and Industrial markets. As part of its next chapter, SFL has completed an extensive rebranding overhaul following its recent acquisition by the Sphering Group. We are very honoured to be have chosen as the Advertising and Marcomms Agency for SFL, part of Sphering Group, here in the UK.
Sphering is the market maker in Flue and Air Care across Europe. Its portfolio includes Apros, Eurotip, Joncoux, Lorflex, MK, SFL and most recently EKA in Germany.

A leaflet campaign to promote your business is a great idea

Leaflet distribution is a great way to get your message out to a wide audience. Here’s a recent Open Day invite that targeted a 5 mile radius of this business. By targeting specific areas and distributing your leaflets door-to-door, you can be sure that your message will be seen by potential customers. Leaflet distribution is an effective way to reach people who might not otherwise see your advertising, and it can be a cost-effective way to promote your business. In addition, leaflet distribution can help you to build brand awareness and generate leads. If you’re looking for a way to reach more people with your marketing message, leaflet distribution is a great option to consider.

Get in touch for more details

A Bus Shelter campaign for Morgan Optometry

Bus stop advertising offers the perfect platform for all types and sizes of brands or organisations to reach millions of people Out of Home (OOH). This exciting product falls into two formats, classic 6-sheet posters known as Adshel and our digital 6-sheet bus shelter screens known as Adshel Live.

Both situated in high traffic areas or along busy high streets, bus shelter advertising formats are unmissable and reach different audiences in towns and cities across the UK every day. Whether you’re looking to build your brand nationally, regionally, or locally or run a more targeted campaign, bus stop advertising provides the flexibility to help you meet your marketing objectives.

Get in touch if you want to find out just whats available in your area.

WordPress’s Network Functionality offers the perfect solution for multi site development

www.wardoptician.co.uk

We have just finished our forth website using WordPress Network Functionality (formerly known as Multisite) – it’s the perfect solution for multisite development for businesses offering customers franchise type websites or websites with similar attributes.

For franchises WordPress’s Network Functionality offers the perfect solution for syncing branding across customers individual sites.

The sites we have been developing have been built on the industry leading WordPress Platform along with a page builder called Elementor. This handles all of the page designs and is really user friendly.

The Network contains one Master Template Site. This is the one that all future sites are created from and is based on the first site built. This method ensures that every site starts from the same baseline and keeps them all consistent throughout. Each site shares the same installation and key elements are managed from the Network Dashboard – things like plugins and themes. It makes the process of adding a new site incredibly simple and is ideal for this customer as they manage so many websites for different customers. Plus all plugin maintenance and updates can be handled from the Network Admin Dashboard.

At Sans Frontiere we provide everything from state of the art multi-site platforms to affordable website packages – so there’s something for every kind of business. With a track record of building successful websites and as experts in digital media, you can rely on us to help you get your digital marketing in shape.

Our dedicated team of experts have helped 100’s of UK businesses reach millions of potential customers.

If you have this kind of project in your pipeline please get in touch, email audrey@sansfrontiere.com to schedule a call.

Haier – building the brand in Europe

Haier Europe came to us to develop the visual and verbal tools they needed to bring the Haier brand to life in communications across their HVAC products and services in Europe.

We soon realised that building partner relationships was at the centre of Haier’s value proposition in Europe so we set about asking Haier customers what they thought of Haier and what they would like to see the brand doing in Europe. The survey was well received;

“The survey has really helped to better understand our customers and our brand perception at that level. This is a process that we will continue in the future as it has huge value and will help us to develop our service levels & marketing plan for the future”

We went on to deliver a final messaging document that researched brand and product messaging and presented a research portfolio of inspired creative and content to kick start Haier Europes marketing efforts. We’re now working together on developing cross border product promotions and lead generation campaigns building audiences.

Sans Frontiere works with Global Heating manufacturer to launch new After Sales service Caresafe

Global heating appliance manufacturer Ferroli asked us to help them with the relaunch of their customer aftersales service Caresafe to reflect the company’s commitment to provide the very best technical support for its customers.

With our in-depth understanding of Ferroli’s ethos as a public-facing company and its target market, we designed an appealing new brand logo in the company colourways that could be applied to a range of marketing tools. This included new van graphics and work-related items for the Caresafe team of heating engineers to encourage them to feel part of a valued team of experts who will maintain Ferroli’s reputation as a caring, professional company.

Ferroli’s stand impresses at Installer 2019 HVAC Exhibition

Looking good Ferroli! Our client Italian boiler manufacturer Ferroli kicked off their 2019 HVAC exhibition programme in style at Installer2019 with an eye-catching stand designed by Sans Frontiere.

This exhibition, which took place at Coventry’s Ricoh Arena in May, is one of the heating & plumbing industry’s most high profile events so it was important that Ferroli’s stand was able to attract visitors in a very competitive environment and that it conveyed the innovation and quality of Ferroli’s products.

As well as the design of the stand we managed the entire project from start to finish. By liaising closely with our client to understand their vision and aims, we managed every aspect that exhibiting at this kind of trade show involves, including the creative concept for the stand graphics, collaboration with the stand build company on the design and construction of the stand, liaison with the exhibition organisers and PR and social media to promote Ferroli’s presence at the event before and during the show. With three more exhibitions to follow this year, the stand design will be adapted to fit the different configurations.

If you are attending an exhibition and need a stand design that makes the most of your time and investment we’d love to help you. Get in touch today!

Cola Stoves: Showroom Transformed!

ECO FRIENDLY ENERGY EFFICIENT PELLET STOVES

We were asked by Italian manufacturer Cola Stoves to launch the brand to the UK market, beginning with the design and production of graphics for their visitor showroom.

Our primary objective was to create a space that would be welcoming, stylish and visually impressive to accurately reflect the superior design and build quality of the stoves. We came up with the idea of creating room sets for the walls that would sit behind the working stoves installed in the showroom and give visitors a very real feeling of what it would be like to be in a room with that stove.

More recently we have launched Cola Stoves YouTube channel and worked with them to create three superb case study videos.

Video brings the product to life for the customer and is an easy way of explaining the benefits it offers. Our experience of producing videos, radio adverts and TV commercials means we can pre-script and storyboard your project before production begins and work with you to get your message across in the best possible way.

YouTube channel set up and production of superb case study videos for Cola Stoves

Set up a You Tube channel for Cola Stoves and host the new videos on the Cola website

From its origins in 1963 as a metalworking company for the construction of heating systems, Italian company Cola is now one of Europe’s leading manufacturers of energy efficient pellet stoves and boilers.

Cola came to Sans Frontiere to help them set up the look and feel of their You Tube channel and we worked together to produce three superb case study channel videos.

Cola had the vision to recognise the potential of wood as a fuel and developed the idea of transforming the stove from a simple heat source into an object of beauty and decoration. Following the invention in the USA in 1973 of wood pellets as an environmentally-friendly alternative fuel for industry, it became clear that pellets could be used for boilers and stoves for private homes. As a result, Cola worked to develop specific products in the field of pellets

If your looking for video production for your product or brand please contact audrey@sansfrontiere.com

Cambridge Homecare – Help us to help the NHS

Sans Frontiere’s website team were proud to be of service to Cambridge Homecare, a specialist nurse led division of Eaton Homecare, working exclusively for the NHS assisting with patient discharge and hospital avoidance across Cambridge City and the East Cambridgeshire areas. Our team helped with a quick turnaround on the development of a recruitment site in response to the COVID-19 pandemic to urgently recruit additional health care assistants and discharge planners to support Cambridge NHS, to work in the community, caring for medically optimised patients being discharged from hospital in to their own homes.Sans Frontiere have been working with Eaton Homecare delivering search engine optimisation and website design, Google PPC and Display increasing conversions for live-in care & NHS support services.

Over 7 million views achieved on social media for Essilor, the world leader in prescription lenses

Sans Frontiere Marketing helps 100s of UK opticians reach new local customers through a partnership with worldwide lens manufacturer, Essilor

The Objective
Sans Frontiere Marketing was commissioned by Essilor (the world’s leading provider of prescription lenses) to run digital campaigns for independent opticians all over the UK who are members of the Essilor loyalty programme scheme.

The Campaigns
Sans Frontiere worked on 89 campaigns for 70 independent opticians. These campaigns typically ran for a duration of one to 8 months within a location of 3, 5 or 8km radius of each practice. The campaigns looked to raise the awareness of each practice within the local area and promote Essilor products to the correct target demographic.

Targeting
The generic parameters of the campaigns were to target potential local customers within the age demographic and location of the ideal customer who has a known interest in glasses, optics or eyewear. However, each campaign was bespoke to the individual optician, with some targeting audiences with specific interests including bi-focal lenses, family eye care or difficulty with vision in certain environments such as playing sport or driving.

Channels
The campaigns predominantly featured on Facebook as many of the target audience were active on this channel and a number of opticians already had established Facebook pages. Where relevant, Instagram was also explored and used as channel for the adverts, including Instagram Stories & Facebook Stories; this proved to be a popular channel for the younger demographic, particularly those interested in the digital lenses (Eyezen).

The Results
The campaign generated over 7,000,000 views on the content whilst reaching an audience 1,500,000 highly targeted people. The campaign operated on an 11% CTR (click through rate), significantly higher than the benchmark for this industry of 1.01% (Wordstream 2019 https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks). The campaigns also produced plenty of engagements and people who were interested in booking appointments with the opticians. These leads were recorded individually with each practice’s bespoke campaign.

If you would like any further information regarding our work in the optics industry or support with your marketing, please contact audrey@sansfrontiere.com or call on 01273 487800.

Sans Frontiere help visitor numbers reach over 65,000 at the South of England Show!

 

 

Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!

Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.

The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.

No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year.  But for now, it is good to celebrate in a successful show!

Iain Nicol

CEO

South of England Agricultural Society

Get under starters orders for the big bank holiday weekend at Brighton Racecourse Gentlemen’s Day 

 

Best Dressed Gent competition, fantastic prizes, goal scoring practice with Brighton & Hove Albion, entertainment from Dixieland jazz trio The 12th Street Swingers, Champagne and cocktails – it’s all happening at Gentlemen’s Day at Brighton Racecourse on Friday 27th May and Sans Frontiere were on hand to deliver the full campaign of creative, PR, radio and more!