A New Agency, a New Brand & Strategy For SFL for 2024
SFL is a leading prefabricated chimney manufacturer in the UK. It has over 50 years of experience in flue & chimney systems across Residential, Commercial, and Industrial markets. As part of its next chapter, SFL has completed an extensive rebranding overhaul following its recent acquisition by the Sphering Group. We are very honoured to be have chosen as the Advertising and Marcomms Agency for SFL, part of Sphering Group, here in the UK.
Sphering is the market maker in Flue and Air Care across Europe. Its portfolio includes Apros, Eurotip, Joncoux, Lorflex, MK, SFL and most recently EKA in Germany.
Bus stop advertising offers the perfect platform for all types and sizes of brands or organisations to reach millions of people Out of Home (OOH). This exciting product falls into two formats, classic 6-sheet posters known as Adshel and our digital 6-sheet bus shelter screens known as Adshel Live.
Both situated in high traffic areas or along busy high streets, bus shelter advertising formats are unmissable and reach different audiences in towns and cities across the UK every day. Whether you’re looking to build your brand nationally, regionally, or locally or run a more targeted campaign, bus stop advertising provides the flexibility to help you meet your marketing objectives.
Get in touch if you want to find out just whats available in your area.
Global heating appliance manufacturer Ferroli asked us to help them with the relaunch of their customer aftersales service Caresafe to reflect the company’s commitment to provide the very best technical support for its customers.
With our in-depth understanding of Ferroli’s ethos as a public-facing company and its target market, we designed an appealing new brand logo in the company colourways that could be applied to a range of marketing tools. This included new van graphics and work-related items for the Caresafe team of heating engineers to encourage them to feel part of a valued team of experts who will maintain Ferroli’s reputation as a caring, professional company.
Looking good Ferroli! Our client Italian boiler manufacturer Ferroli kicked off their 2019 HVAC exhibition programme in style at Installer2019 with an eye-catching stand designed by Sans Frontiere.
This exhibition, which took place at Coventry’s Ricoh Arena in May, is one of the heating & plumbing industry’s most high profile events so it was important that Ferroli’s stand was able to attract visitors in a very competitive environment and that it conveyed the innovation and quality of Ferroli’s products.
As well as the design of the stand we managed the entire project from start to finish. By liaising closely with our client to understand their vision and aims, we managed every aspect that exhibiting at this kind of trade show involves, including the creative concept for the stand graphics, collaboration with the stand build company on the design and construction of the stand, liaison with the exhibition organisers and PR and social media to promote Ferroli’s presence at the event before and during the show. With three more exhibitions to follow this year, the stand design will be adapted to fit the different configurations.
If you are attending an exhibition and need a stand design that makes the most of your time and investment we’d love to help you. Get in touch today!
ECO FRIENDLY ENERGY EFFICIENT PELLET STOVES
We were asked by Italian manufacturer Cola Stoves to launch the brand to the UK market, beginning with the design and production of graphics for their visitor showroom.
Our primary objective was to create a space that would be welcoming, stylish and visually impressive to accurately reflect the superior design and build quality of the stoves. We came up with the idea of creating room sets for the walls that would sit behind the working stoves installed in the showroom and give visitors a very real feeling of what it would be like to be in a room with that stove.
More recently we have launched Cola Stoves YouTube channel and worked with them to create three superb case study videos.
Video brings the product to life for the customer and is an easy way of explaining the benefits it offers. Our experience of producing videos, radio adverts and TV commercials means we can pre-script and storyboard your project before production begins and work with you to get your message across in the best possible way.
Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!
Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.
The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.
No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year. But for now, it is good to celebrate in a successful show!
Iain Nicol
CEO
South of England Agricultural Society
Ferroli decided to step up its presence at PHEX Chelsea, the year’s most important trade event for plumbing & heating installers, and asked Sans Frontiere to design and manage the build of a new exhibition stand. A combination of our stunning design, project management skills and network of trusted suppliers delivered a highly successful event.
From the client’s brief on how they envisaged this exciting project, we developed the leopard branding that we had recently designed for Ferroli to create a visually stunning concept that would be impossible for visitors to miss; at the same time, the stand had to user-friendly for both potential customers to find out more about the boilers on display and for the staff manning it.
We then thoroughly researched potential companies for the manufacture, build and installation of the stand and put forward our recommendations to Ferroli. From our many years’ experience of commissioning high value exhibition stands, we were able to both explain why the lowest cost option would not be fit for purpose whilst knowing that it was not necessary to choose the most expensive. This knowledge is invaluable for a one-off event that involves such a financial commitment – it’s got to be right first time.
Very close liaison with the chosen stand build company every step of the way, right up to being there on the big day when the stand opened to visitors, ensured that the stand was delivered on time according to the brief and that the event was a great success.
