A New Agency, a New Brand & Strategy For SFL for 2024
SFL is a leading prefabricated chimney manufacturer in the UK. It has over 50 years of experience in flue & chimney systems across Residential, Commercial, and Industrial markets. As part of its next chapter, SFL has completed an extensive rebranding overhaul following its recent acquisition by the Sphering Group. We are very honoured to be have chosen as the Advertising and Marcomms Agency for SFL, part of Sphering Group, here in the UK.
Sphering is the market maker in Flue and Air Care across Europe. Its portfolio includes Apros, Eurotip, Joncoux, Lorflex, MK, SFL and most recently EKA in Germany.
ECO FRIENDLY ENERGY EFFICIENT PELLET STOVES
We were asked by Italian manufacturer Cola Stoves to launch the brand to the UK market, beginning with the design and production of graphics for their visitor showroom.
Our primary objective was to create a space that would be welcoming, stylish and visually impressive to accurately reflect the superior design and build quality of the stoves. We came up with the idea of creating room sets for the walls that would sit behind the working stoves installed in the showroom and give visitors a very real feeling of what it would be like to be in a room with that stove.
More recently we have launched Cola Stoves YouTube channel and worked with them to create three superb case study videos.
Video brings the product to life for the customer and is an easy way of explaining the benefits it offers. Our experience of producing videos, radio adverts and TV commercials means we can pre-script and storyboard your project before production begins and work with you to get your message across in the best possible way.
Ferroli decided to step up its presence at PHEX Chelsea, the year’s most important trade event for plumbing & heating installers, and asked Sans Frontiere to design and manage the build of a new exhibition stand. A combination of our stunning design, project management skills and network of trusted suppliers delivered a highly successful event.
From the client’s brief on how they envisaged this exciting project, we developed the leopard branding that we had recently designed for Ferroli to create a visually stunning concept that would be impossible for visitors to miss; at the same time, the stand had to user-friendly for both potential customers to find out more about the boilers on display and for the staff manning it.
We then thoroughly researched potential companies for the manufacture, build and installation of the stand and put forward our recommendations to Ferroli. From our many years’ experience of commissioning high value exhibition stands, we were able to both explain why the lowest cost option would not be fit for purpose whilst knowing that it was not necessary to choose the most expensive. This knowledge is invaluable for a one-off event that involves such a financial commitment – it’s got to be right first time.
Very close liaison with the chosen stand build company every step of the way, right up to being there on the big day when the stand opened to visitors, ensured that the stand was delivered on time according to the brief and that the event was a great success.
