A Commercial Campaign to kick off the heating season

This Awareness Campaign for Ferroli ran Sept – Nov for Ferroli last year. We’ve chosen to feature it to demonstrate our HVAC knowledge and encourage those in the industry that are thinking about how to kick off the heating season to think about working with us for an effective campaign. Knowledge is everything and with over 30 years working for Heating and Ventilating customers we know we can help.

This campaign was to build customer awareness around the fact that Ferroli Commercial have a solution for every commercial application, “:Think you know Ferroli? Thing again”! To show this our concept included include images of all the boilers, boiler outputs and applications. We also differentiated the “Light commercial products” of the boiler range

Ferroli Commercial Range consist of 4 Categories: –

1. Wall Mounted Gas Boilers (60kw to 600kw Cascaded) – Force W Boiler
2. Floor Standing Condensing Oil and Gas Boilers (65kw to 1MW) – TP3 COND Boiler
3. Cast Iron Boilers (32kw to 650kw) – Atlas A, GN2N & GN4N
4. Pressurised Steel Boilers (92kw to 6MW) – RSW Boiler

The Marketing campaign included on the page advertising with Trade Press, Print & Online advertising, including E-shots to databases as well as Linkedin, Instagram and Facebook paid Ads as well as Organic posts. The Trade Press selected were all verified, with audited figures and substantial audience and databases included the market-leading building services magazines trusted by building services professionals for their technical, news and feature content. The official magazine of the Chartered Institution of Building Services Engineers The perfect marketing vehicles to reach the manufacturers, buyers, and specifiers at the centre of the HVAC industry, M & E Contractors and Building Service Design consultants.

Activity planned ran over Sept, October and November. We created a new look for Ferroli Commercial that we applied to a set of fresh assets for Ferroli’s Commercial boiler range, including:

Assets
• A4 Advert
• DPS Advert (Ad and advertorial)
• Front Cover – Key Visual (KV) Image
• Eshot headers for Product Range & Force
• Web banners for Ferroli.co.uk & Ferroli.com
• Social Media Assets

Ferroli Eshot
Using the copy and images from the creative concept we created Eshots to go to each publications database.
Set up and Design for one Commercial Range and one Force specific.
Featuring
1. A large product portfolio
2. A boiler for every job
3. Available in stock
4. Next Day Delivery

If you’re looking for a HVAC campaign or agency this year, please get in touch.

Installersmate: Loyalty Club Website – a fresh look with an enhanced user experience

After four successful years of helping to build brand loyalty amongst their valued customers,  boiler manufacturer Ferroli asked Sans Frontiere to modernise and redevelop Installersmate.co.uk, the online loyalty club that we created for Ferroli in 2014.

Aimed at Gas Safe engineers and plumbers, Installersmate is a time and money saving resource for busy installers where they can register and manage their Ferroli product installations and access exclusive offers such as free warranty upgrades.

Sans Frontiere was commissioned to redesign and build the new loyalty club website to create a fresh look with an enhanced user experience. This included a range of improvements to the product registration process, the addition of an SMS annual service reminder function, advanced postcode matching, a feedback form and the facility to upload photos.

A major aspect of the redevelopment for 2019 was the introduction of Reward Points which can be redeemed for a wide range of items such as experience days out, electronics and Ferroli branded workwear.

Building brand loyalty is achieved by giving the customer what they want and for busy installers this meant that a key offering of the new website was the creation of a web-based app for use on all mobile devices.

As a full service agency, Sans Frontiere promoted the rebrand of the loyalty club with PR, an eshot, social media and trade press advertising.

Sans Frontiere continues to update, manage and host the website: http://www.installersmate.co.uk

Installersmate: Loyalty Club Website

Offering customers an online loyalty club has become de rigueur for boiler manufacturers so when Ferroli asked Sans Frontiere to enhance their brand and reputation within this highly competitive market, we came up with the concept of Installersmate. But Installersmate is much more than just a website; as well as a range of benefits for plumbing & heating engineers who install Ferroli boilers, the key offering of this new website required Sans Frontiere to utilise the web services of a third party organisation by using their API.

This complex back-end development work allows installers to make their boiler installation notifications with Gas Safe Register – something they are required to do by law – via Installersmate with Ferroli paying the £2.20 fee for them. The success of this project involved precise adherence to Gas Safe Register’s requirements, which we achieved thanks to our digital expert knowledge and dedicated account management.

Building brand loyalty is achieved by giving the customer what they want; Sans Frontiere’s experience of marketing within the energy sector meant that we knew what Ferroli’s customers would be looking for, and it didn’t need to be over-complicated.

As well as free Gas Safe notifications, Installersmate provides installers with a secure place to keep a record of all their Ferroli boiler installations, a quick and simple way of registering their customers’ valuable warranties and regular competitions, plus a points-per-purchase rewards scheme planned for 2015.

Installersmate also comes with a great business-building tool – an email reminder service that tells both the customer and the installer that the boiler’s annual service is due. By programming the system to trigger an email to both parties six weeks before the anniversary of the installation, Installersmate helps to build loyalty between the installer and customer and protects the reputation of the brand by encouraging best practice.

The creative design of the website reflects Ferroli’s branding, which is both striking and familiar to installers, and has a friendly ‘face’ that was meticulously selected to appeal to our target market.

After launching the loyalty club with PR, an eshot and trade press advertising, the target market of Gas Safe registered engineers began to sign up at a rate of knots and the Ferroli brand continues to reap the benefits.

Brand Assets, Web Development and Video for a range of Disruptive Technologies that set a new standard

INNOVATORS IN DISRUPTIVE TECHNOLOGY

Canetis Technologies Ltd is a British innovator of disruptive technology that delivers significant savings for consumers and businesses by improving heating and hot water efficiency. The Canetis group is focused on developing and investing in low carbon technologies that will deliver attainable and realistic reductions in energy usage and set new standards in energy efficiency.

Canetis Technologies chose Sans Frontiere Marketing to bring its brand to market and develop product branding for its range of disruptive technologies.

Our work to date has been focused on the creation, design and development of the website www.canetis.io; the creation of a series of Homeowner, Installer and Building Services videos; email marketing; PR; social media management and exhibition material for a presentation at Energy Innovation Exhibition, Looking to the Future at Portcullis House, Westminster.

If you have been working on developing a new product and are looking for a creative partner to work with you to bring it to market we would love to hear from you.

Sans Frontiere help visitor numbers reach over 65,000 at the South of England Show!

 

 

Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!

Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.

The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.

No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year.  But for now, it is good to celebrate in a successful show!

Iain Nicol

CEO

South of England Agricultural Society

South of England Agricultural Society: Facebook Competition

To promote their flagship event, the South of England Show, the Agricultural Society wanted to run a competition on their Facebook page. SEAS has a very active social media presence that can already boast high engagement levels, but they wanted to spread word to a wider audience rather than only those that already liked their page.

Having recently produced a video for SEAS using footage from the previous Show, we decided to run a video competition to maximise ROI on the video and earn as many views as possible to build excitement around the Show.

Sans Frontiere created a SEAS Youtube account and uploaded the video to their channel. We uploaded the video to their Facebook page and asked users to answer a question and tag a friend in the video post – spreading the video further on the social network. The winner won a pair of tickets to the South of England Show.

The competition was a huge success – with a very small budget the video earned over 8,000 views and had hundreds of interactions.

As part of our digital strategy, the competition was an integral part of the build-up in the weeks prior to the Show. SEAS more than doubled their online ticket sales and increased their ticket revenue by 14% from the previous year.