Plumpton Racecourse, one of the leading racing destinations in Sussex, started horse racing in 1884 and continues to be a trendsetter in race days and high profile corporate events.
With only 17 race days a year, Plumpton has a short lead-time in which to plan and execute an incredible amount of activity. It’s an exciting business, with specific race days that are tailored for audiences and premier days out for many who travel long distances for Ladies Day, Family Day and other race days that Plumpton has achieved a reputation for throughout the UK.
Considering tight lead times where so much attention is on just a few crucial days of the year, Sans Frontiere delivered a bespoke digital advertising package that supplemented Plumpton’s presence online and in print to improve the following marketing opportunities:
Improve awareness of specific race days for people in Sussex searching for “days out”.
Increase engagement and traction from Plumpton’s existing Social Media assets.
Deliver more bookings for those who are existing racing enthusiasts and encourage them to come along to specific race days.
Increase conversions for those who were searching for Plumpton Racecourse but had yet to commit to a specific race day.
Encourage Social Media users to interact with Facebook event pages
We set up campaigns targeting three audiences; people within a certain geographic region who were interested in horse racing events, individuals looking for “days out” over short timescales around the specific race days and individuals looking directly for Plumpton Races that required a more direct channel to booking. We also created and managed thought provoking and interactive creative on Facebook and Digital Display advertising across a range of networks, which created higher than usual levels of engagement.
The results achieved not only gave insight into future development for Plumpton of Organic Search Engine Optimisation (SEO), Paid Search and Facebook creative, but also contributed to over 33% of all the transactions.
Sans Frontiere was proud to work with the Royal Alex Children’s Hospital in Brighton to develop their brand and improve their website. Sans Frontiere drew on the animal theme of the hospital’s architecture to develop a distinctive and friendly new website to promote this superbly equipped children’s hospital and to develop communication links between the hospital, prospective patients and GPs.
Elements of the new website:
Child-friendly
Ease of use
Accessibility
Multi-functional
Informative
Visually friendly and appealing
The new brand identity was utilised on the website as well as patient literature that helps prepare parents and children for their visit.
“This is a stunning achievement. It looks great! Thank you so much for all your work. I would highly recommend Sans Frontiere’s services to anybody who is looking for the same high standards of work,” commented Chief of Women & Children’s Division, Brighton and Sussex University Hospitals (BSUH) NHS Trust.
Following the positive feedback from the Royal Alex Children’s Hospital, Sans Frontiere were commissioned by BSUH to develop and design a second website, this time for the Trevor Mann Baby Unit, also in Brighton: http://www.trevormannbabyunit.co.uk
Sans Frontiere designs and builds websites that are original, practical, innovative, eye- catching, easy to navigate, responsive and, importantly, intelligently adjust their layout and features based on the device that they are being viewed.
If you have been working on developing a new product or service and are looking for a creative partner to work with to bring it to market, we would love to hear from you!
Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!
Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.
The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.
No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year. But for now, it is good to celebrate in a successful show!
Emergesecure chose Sans Frontiere to work with them to develop the Emergesecure brand and associated product brands.
Emergesecure is a global business that makes it easier and simpler to create and distribute secure and sensitive documents in print and digital formats that are protected against forgery and counterfeiting.
Our designers worked with Emergesecure to develop their brand both online and offline. Emergesecure offers a number of different products which we have built up as brands in their own right, each with a dedicated website.
And so on. We are currently working on several new products.
Our complex website structuring means you can move seamlessly around website domains without having to leave the main site or even realise you are doing so.
Emergesecure is an innovator and as such needs to work with like-minded people to get the job done. If you feel that you have a complex brand and need an agency with the ability to grasp innovative thinking quickly, you may have just found your match.
Sans Frontiere Marketing is trusted by corporate businesses, technology companies, event organisations and charities across Europe & the UK.
Discover how our expertise can empower your business.
Best Dressed Gent competition, fantastic prizes, goal scoring practice with Brighton & Hove Albion, entertainment from Dixieland jazz trio The 12th Street Swingers, Champagne and cocktails – it’s all happening at Gentlemen’s Day at Brighton Racecourse on Friday 27th May and Sans Frontiere were on hand to deliver the full campaign of creative, PR, radio and more!
Whether it’s creative to promote their flagship event the South of England Show or the branding for the Shows throughout the year, the South of England Agricultural Society relies on us to deliver on all counts. We provide the Society with branding and high impact cross channel marketing campaigns that work across all platforms on a quick and efficient turn around.
This year we have developed new branding for each of the Society’s four Shows, developed the creative for the relaunched Spring Live! event and the very exciting new creative for this year’s South of England Show with the tag line ‘You’ll LOVE our Country Show’. There’s been a lot to do already this year along with pay per click campaigns, Facebook and Twitter activity @SouthofEngShows, eshots, videos, billboards, radio advertising and much more. We are all working hard to deliver day visitor numbers in excess of 70,000 for the South of England Show 2018.
With over 21 years experience of working with Day Visitor Venues we are proud to be now working with one of the South’s biggest and best. We would be delighted to add more venues to our list of happy clients. Please do get in touch to find out how we can help you to boost your visitor numbers.
To promote their flagship event, the South of England Show, the Agricultural Society wanted to run a competition on their Facebook page. SEAS has a very active social media presence that can already boast high engagement levels, but they wanted to spread word to a wider audience rather than only those that already liked their page.
Having recently produced a video for SEAS using footage from the previous Show, we decided to run a video competition to maximise ROI on the video and earn as many views as possible to build excitement around the Show.
Sans Frontiere created a SEAS Youtube account and uploaded the video to their channel. We uploaded the video to their Facebook page and asked users to answer a question and tag a friend in the video post – spreading the video further on the social network. The winner won a pair of tickets to the South of England Show.
The competition was a huge success – with a very small budget the video earned over 8,000 views and had hundreds of interactions.
As part of our digital strategy, the competition was an integral part of the build-up in the weeks prior to the Show. SEAS more than doubled their online ticket sales and increased their ticket revenue by 14% from the previous year.
With the huge rise in online university courses, the potential for forgery and theft of education certificates has also grown and this means that increasingly sophisticated technology and strategies are required to keep the awarding bodies one step ahead. Security print company Smith & Ouzman’s innovative new web portal Ecertsecure, which offers awarding bodies flexible ways of personalising, proofing, printing and distributing certificates, provides precisely the protection needed. To communicate this clever product to awarding bodies all over the world Sans Frontiere delivered a four-minute ‘how to use’ video, a landing page and a four-page brochure.
Before embarking on this project, the most important thing was to acquire a full understanding of how Ecertsecure works. No matter how complex the subject is , we always ensure that we know what we’re talking about!
Ecertsecure is actually easy to use when you know how so we used our design and copywriting skills to produce a succinct A4 four-page brochure and a dedicated landing page branded with an eye-catching image that made it clearly definable against Smith & Ouzman’s other products.
The key to the success of the campaign was the production of a four-minute ‘how to use’ video that could be viewed both on the landing page and on YouTube. Armed with our thorough understanding of how Ecertsecure works, we produced a storyboard and commissioned the production of the video from a trusted supplier. Very close liaison throughout the process ensured that the final cut perfectly summarised everything potential customers needed to know about the product and how it could protect both their students and their reputation.
Passione Bags is based in Italy, where they create handmade, genuine leather bags and accessories.
They wanted to start selling their products in the UK and enlisted Sans Frontiere as their agency to assist their digital strategy.
Sans Frontiere reviewed their English language website by providing effective copy and optimising product pages, improving their navigation and user experience.
Working with Passione Bags, we created profiles on Facebook and Twitter and delivered their social media strategy to a UK audience and began promoting Passione Bags through a digital display campaign.
Ferroli decided to step up its presence at PHEX Chelsea, the year’s most important trade event for plumbing & heating installers, and asked Sans Frontiere to design and manage the build of a new exhibition stand. A combination of our stunning design, project management skills and network of trusted suppliers delivered a highly successful event.
From the client’s brief on how they envisaged this exciting project, we developed the leopard branding that we had recently designed for Ferroli to create a visually stunning concept that would be impossible for visitors to miss; at the same time, the stand had to user-friendly for both potential customers to find out more about the boilers on display and for the staff manning it.
We then thoroughly researched potential companies for the manufacture, build and installation of the stand and put forward our recommendations to Ferroli. From our many years’ experience of commissioning high value exhibition stands, we were able to both explain why the lowest cost option would not be fit for purpose whilst knowing that it was not necessary to choose the most expensive. This knowledge is invaluable for a one-off event that involves such a financial commitment – it’s got to be right first time.
Very close liaison with the chosen stand build company every step of the way, right up to being there on the big day when the stand opened to visitors, ensured that the stand was delivered on time according to the brief and that the event was a great success.
