Since we created our first online interactive game for pump manufacturer Wilo UK in 2013, it’s become a regular feature of our marketing strategy for the company. For 2015 we created Wilo Code Breaker, supported by a suite of printed marketing collateral and a low-cost PPC campaign.
The format of ‘every pump purchased is a chance to play & win’ has become well known amongst Wilo’s regular customers and awareness of the games has continued to spread by word of mouth to attract new customers.
Wilo Code Breaker works on the simple yet enticing premise of ‘crack the code and open the safe to reveal your prize’. We developed the creative concept and built an animated website featuring a safe which, upon entering the unique data from their pump purchase, would open to show which prize had been won – a range of cash prizes or useful Wilo merchandise.
The creative concept was developed into a comprehensive suite of printed marketing collateral for the merchants trade counters to include an A5 leaflet, twist & lock counter top leaflet dispenser, A2 poster, window sticker and advert, plus a voucher wallet and envelopes for prize fulfilment, all strictly in line with Wilo’s brand guidelines.
To launch the game we designed and built an HTML eshot and ran a low-cost PPC campaign to ensure that players could find the game online via Google. We then managed the game in-house to monitor entries, dispatch prizes and communicate with players on Wilo’s behalf.
Wilo Code Breaker is a perfect example of how we combine the skills and expertise of our creative designers, back-end and front-end digital developers, digital animation specialist and account management team to produce an eye-catching and effective online marketing campaign.
A CHARITY FOR AGRICULTURE & COUNTRYSIDE LEARNING
Whether it’s creative to promote their flagship event the South of England Show or the branding for the Shows throughout the year, the South of England Agricultural Society relies on us to deliver on all counts. We provide the Society with branding and high impact cross channel marketing campaigns that work across all platforms on a quick and efficient turn around.
This year we have developed new branding for each of the Society’s four Shows, developed the creative for the relaunched Spring Live! event and the very exciting new creative for this year’s South of England Show with the tag line ‘You’ll LOVE our Country Show’. There’s been a lot to do already this year along with pay per click campaigns, Facebook and Twitter activity @SouthofEngShows, eshots, videos, billboards, radio advertising and much more. We are all working hard to deliver day visitor numbers in excess of 70,000 for the South of England Show 2018.
With over 21 years experience of working with Day Visitor Venues we are proud to be now working with one of the South’s biggest and best. We would be delighted to add more venues to our list of happy clients. Please do get in touch to find out how we can help you to boost your visitor numbers.
Offering customers an online loyalty club has become de rigueur for boiler manufacturers so when Ferroli asked Sans Frontiere to enhance their brand and reputation within this highly competitive market, we came up with the concept of Installersmate. But Installersmate is much more than just a website; as well as a range of benefits for plumbing & heating engineers who install Ferroli boilers, the key offering of this new website required Sans Frontiere to utilise the web services of a third party organisation by using their API.
This complex back-end development work allows installers to make their boiler installation notifications with Gas Safe Register – something they are required to do by law – via Installersmate with Ferroli paying the £2.20 fee for them. The success of this project involved precise adherence to Gas Safe Register’s requirements, which we achieved thanks to our digital expert knowledge and dedicated account management.
Building brand loyalty is achieved by giving the customer what they want; Sans Frontiere’s experience of marketing within the energy sector meant that we knew what Ferroli’s customers would be looking for, and it didn’t need to be over-complicated.
As well as free Gas Safe notifications, Installersmate provides installers with a secure place to keep a record of all their Ferroli boiler installations, a quick and simple way of registering their customers’ valuable warranties and regular competitions, plus a points-per-purchase rewards scheme planned for 2015.
Installersmate also comes with a great business-building tool – an email reminder service that tells both the customer and the installer that the boiler’s annual service is due. By programming the system to trigger an email to both parties six weeks before the anniversary of the installation, Installersmate helps to build loyalty between the installer and customer and protects the reputation of the brand by encouraging best practice.
The creative design of the website reflects Ferroli’s branding, which is both striking and familiar to installers, and has a friendly ‘face’ that was meticulously selected to appeal to our target market.
After launching the loyalty club with PR, an eshot and trade press advertising, the target market of Gas Safe registered engineers began to sign up at a rate of knots and the Ferroli brand continues to reap the benefits.