Branding Archives - Sans Frontiere Marketing Communications

A leaflet campaign to promote your business is a great idea

Leaflet distribution is a great way to get your message out to a wide audience. Here’s a recent Open Day invite that targeted a 5 mile radius of this business. By targeting specific areas and distributing your leaflets door-to-door, you can be sure that your message will be seen by potential customers. Leaflet distribution is an effective way to reach people who might not otherwise see your advertising, and it can be a cost-effective way to promote your business. In addition, leaflet distribution can help you to build brand awareness and generate leads. If you’re looking for a way to reach more people with your marketing message, leaflet distribution is a great option to consider.

Get in touch for more details

A Commercial Campaign to kick off the heating season

This Awareness Campaign for Ferroli ran Sept – Nov for Ferroli last year. We’ve chosen to feature it to demonstrate our HVAC knowledge and encourage those in the industry that are thinking about how to kick off the heating season to think about working with us for an effective campaign. Knowledge is everything and with over 30 years working for Heating and Ventilating customers we know we can help.

This campaign was to build customer awareness around the fact that Ferroli Commercial have a solution for every commercial application, “:Think you know Ferroli? Thing again”! To show this our concept included include images of all the boilers, boiler outputs and applications. We also differentiated the “Light commercial products” of the boiler range

Ferroli Commercial Range consist of 4 Categories: –

1. Wall Mounted Gas Boilers (60kw to 600kw Cascaded) – Force W Boiler
2. Floor Standing Condensing Oil and Gas Boilers (65kw to 1MW) – TP3 COND Boiler
3. Cast Iron Boilers (32kw to 650kw) – Atlas A, GN2N & GN4N
4. Pressurised Steel Boilers (92kw to 6MW) – RSW Boiler

The Marketing campaign included on the page advertising with Trade Press, Print & Online advertising, including E-shots to databases as well as Linkedin, Instagram and Facebook paid Ads as well as Organic posts. The Trade Press selected were all verified, with audited figures and substantial audience and databases included the market-leading building services magazines trusted by building services professionals for their technical, news and feature content. The official magazine of the Chartered Institution of Building Services Engineers The perfect marketing vehicles to reach the manufacturers, buyers, and specifiers at the centre of the HVAC industry, M & E Contractors and Building Service Design consultants.

Activity planned ran over Sept, October and November. We created a new look for Ferroli Commercial that we applied to a set of fresh assets for Ferroli’s Commercial boiler range, including:

Assets
• A4 Advert
• DPS Advert (Ad and advertorial)
• Front Cover – Key Visual (KV) Image
• Eshot headers for Product Range & Force
• Web banners for Ferroli.co.uk & Ferroli.com
• Social Media Assets

Ferroli Eshot
Using the copy and images from the creative concept we created Eshots to go to each publications database.
Set up and Design for one Commercial Range and one Force specific.
Featuring
1. A large product portfolio
2. A boiler for every job
3. Available in stock
4. Next Day Delivery

If you’re looking for a HVAC campaign or agency this year, please get in touch.

Sans Frontiere works with Global Heating manufacturer to launch new After Sales service Caresafe

Global heating appliance manufacturer Ferroli asked us to help them with the relaunch of their customer aftersales service Caresafe to reflect the company’s commitment to provide the very best technical support for its customers.

With our in-depth understanding of Ferroli’s ethos as a public-facing company and its target market, we designed an appealing new brand logo in the company colourways that could be applied to a range of marketing tools. This included new van graphics and work-related items for the Caresafe team of heating engineers to encourage them to feel part of a valued team of experts who will maintain Ferroli’s reputation as a caring, professional company.

Installersmate: Loyalty Club Website – a fresh look with an enhanced user experience

After four successful years of helping to build brand loyalty amongst their valued customers, boiler manufacturer Ferroli asked Sans Frontiere to modernise and redevelop Installersmate.co.uk, the online loyalty club that we created for Ferroli in 2014.

Aimed at Gas Safe engineers and plumbers, Installersmate is a time and money saving resource for busy installers where they can register and manage their Ferroli product installations and access exclusive offers such as free warranty upgrades.

Sans Frontiere was commissioned to redesign and build the new loyalty club website to create a fresh look with an enhanced user experience. This included a range of improvements to the product registration process, the addition of an SMS annual service reminder function, advanced postcode matching, a feedback form and the facility to upload photos.

A major aspect of the redevelopment for 2019 was the introduction of Reward Points which can be redeemed for a wide range of items such as experience days out, electronics and Ferroli branded workwear.

Building brand loyalty is achieved by giving the customer what they want and for busy installers this meant that a key offering of the new website was the creation of a web-based app for use on all mobile devices.

As a full service agency, Sans Frontiere promoted the rebrand of the loyalty club with PR, an eshot, social media and trade press advertising.

Sans Frontiere continues to update, manage and host the website: http://www.installersmate.co.uk

Ferroli’s stand impresses at Installer 2019 HVAC Exhibition

Looking good Ferroli! Our client Italian boiler manufacturer Ferroli kicked off their 2019 HVAC exhibition programme in style at Installer2019 with an eye-catching stand designed by Sans Frontiere.

This exhibition, which took place at Coventry’s Ricoh Arena in May, is one of the heating & plumbing industry’s most high profile events so it was important that Ferroli’s stand was able to attract visitors in a very competitive environment and that it conveyed the innovation and quality of Ferroli’s products.

As well as the design of the stand we managed the entire project from start to finish. By liaising closely with our client to understand their vision and aims, we managed every aspect that exhibiting at this kind of trade show involves, including the creative concept for the stand graphics, collaboration with the stand build company on the design and construction of the stand, liaison with the exhibition organisers and PR and social media to promote Ferroli’s presence at the event before and during the show. With three more exhibitions to follow this year, the stand design will be adapted to fit the different configurations.

If you are attending an exhibition and need a stand design that makes the most of your time and investment we’d love to help you. Get in touch today!

Installersmate: Loyalty Club Website

Offering customers an online loyalty club has become de rigueur for boiler manufacturers so when Ferroli asked Sans Frontiere to enhance their brand and reputation within this highly competitive market, we came up with the concept of Installersmate. But Installersmate is much more than just a website; as well as a range of benefits for plumbing & heating engineers who install Ferroli boilers, the key offering of this new website required Sans Frontiere to utilise the web services of a third party organisation by using their API.

This complex back-end development work allows installers to make their boiler installation notifications with Gas Safe Register – something they are required to do by law – via Installersmate with Ferroli paying the £2.20 fee for them. The success of this project involved precise adherence to Gas Safe Register’s requirements, which we achieved thanks to our digital expert knowledge and dedicated account management.

Building brand loyalty is achieved by giving the customer what they want; Sans Frontiere’s experience of marketing within the energy sector meant that we knew what Ferroli’s customers would be looking for, and it didn’t need to be over-complicated.

As well as free Gas Safe notifications, Installersmate provides installers with a secure place to keep a record of all their Ferroli boiler installations, a quick and simple way of registering their customers’ valuable warranties and regular competitions, plus a points-per-purchase rewards scheme planned for 2015.

Installersmate also comes with a great business-building tool – an email reminder service that tells both the customer and the installer that the boiler’s annual service is due. By programming the system to trigger an email to both parties six weeks before the anniversary of the installation, Installersmate helps to build loyalty between the installer and customer and protects the reputation of the brand by encouraging best practice.

The creative design of the website reflects Ferroli’s branding, which is both striking and familiar to installers, and has a friendly ‘face’ that was meticulously selected to appeal to our target market.

After launching the loyalty club with PR, an eshot and trade press advertising, the target market of Gas Safe registered engineers began to sign up at a rate of knots and the Ferroli brand continues to reap the benefits.

A good weekend! We had visitor numbers of 15,391 and given our target was 16,000, we are pretty pleased with that.

Overview

SPRING WAS IN THE AIR FOR THE BANK HOLIDAY WEEKEND

Over the bank holiday weekend over 15,000 visitors flocked to the South of England Showground for the South of England Agricultural Societies annual Spring Live! event.

This two day show took place on Sunday 5th and Monday 6th May and celebrated the best of springtime living and offered a host of activities for every generation to enjoy.

Sans Frontiere Marketing planned and executed the Show branding and graphic design as well as all media.

We produced videos at the Show to entice both visitors and Trade stands to come back next year!

The Google Ads and Facebook campaigns delivered great results for a small investment.

Google Ads Search Campaign Report

Clicks: 3,300

ROAS: 2.27 (OVER 227% Return On Advertising Spend)

Google Ads Display Campaign Report

Impressions: 737,000

Facebook Ads Report

Impressions: 197,500

Clicks: 3,407

ROAS: 2.24 (OVER 200% Return On Advertising Spend)

There were many insights gained from these campaigns that will assist us in future campaign development.

If you would like to engage with our advanced digital marketing capabilities please contact us on 01273 487 800 or email joe@sansfrontiere.co.uk

Brand development and website for the Royal Alex Children’s Hospital & Trevor Mann Baby Unit

Sans Frontiere was proud to work with the Royal Alex Children’s Hospital in Brighton to develop their brand and improve their website. Sans Frontiere drew on the animal theme of the hospital’s architecture to develop a distinctive and friendly new website to promote this superbly equipped children’s hospital and to develop communication links between the hospital, prospective patients and GPs.

Elements of the new website:

Child-friendly
Ease of use
Accessibility
Multi-functional
Informative
Visually friendly and appealing

The new brand identity was utilised on the website as well as patient literature that helps prepare parents and children for their visit.

Sans Frontiere continue to update, manage and host the website: http://www.theroyalalex.co.uk

“This is a stunning achievement. It looks great! Thank you so much for all your work. I would highly recommend Sans Frontiere’s services to anybody who is looking for the same high standards of work,” commented Chief of Women & Children’s Division, Brighton and Sussex University Hospitals (BSUH) NHS Trust.

Following the positive feedback from the Royal Alex Children’s Hospital, Sans Frontiere were commissioned by BSUH to develop and design a second website, this time for the Trevor Mann Baby Unit, also in Brighton: http://www.trevormannbabyunit.co.uk

Sans Frontiere designs and builds websites that are original, practical, innovative, eye- catching, easy to navigate, responsive and, importantly, intelligently adjust their layout and features based on the device that they are being viewed.

If you have been working on developing a new product or service and are looking for a creative partner to work with to bring it to market, we would love to hear from you!

Sans Frontiere help visitor numbers reach over 65,000 at the South of England Show!

Saturday gave us the perfect weather and resulted in just over 30,000 visitors! In fact just over 65,000 over the three days!

Thanks for all you help and support in putting together a compelling creative and media campaign, which I’m sure helped our numbers this year.

The media coverage was exceptional this year, which kept us all extremely busy at the show, and we got some excellent national and regional TV, print media and radio coverage.

No doubt, we will undertake a fuller review of what went well and what could be better so we can build on the success of this year. But for now, it is good to celebrate in a successful show!

Iain Nicol

CEO

South of England Agricultural Society

Get under starters orders for the big bank holiday weekend at Brighton Racecourse Gentlemen’s Day

Best Dressed Gent competition, fantastic prizes, goal scoring practice with Brighton & Hove Albion, entertainment from Dixieland jazz trio The 12^th Street Swingers, Champagne and cocktails – it’s all happening at Gentlemen’s Day at Brighton Racecourse on Friday 27^th May and Sans Frontiere were on hand to deliver the full campaign of creative, PR, radio and more!

Brighton Racecourse: Season Opening Campaign

Sans Frontiere was engaged by Brighton Racecourse to conceptualise a Spring campaign for their Season Opening Race Evening.

The campaign was targeting a slightly younger demographic of Brightonians and was aiming to emphasise the social aspect of the races.

The creative was used across digital advertising, social media campaigns, posters, outdoor advertising, newspaper and magazine advertising.

Epayslipsecure: Product launch

Epayslipsecure is a payslip generation and distribution and employee communication software solution.

To launch their product, Sans Frontiere created a strong brand identity and collateral including a website, brochures and video.

Sans Frontiere created a brand strategy approach to identify a brand positioning, a set of unique brand values and a brand mission statement that would differentiate Epayslipsecure from the competition. The brand had to appeal to a range of potential customers so we ensured flexibility and versatility while retaining a strong sense of brand integrity.

We created brochures, a commercial website to showcase the product and launched a digital online advertising campaign to drive traffic.

INNOVATORS IN DISRUPTIVE TECHNOLOGY

INNOVATORS IN TECHNOLOGY