After four successful years of helping to build brand loyalty amongst their valued customers, boiler manufacturer Ferroli asked Sans Frontiere to modernise and redevelop Installersmate.co.uk, the online loyalty club that we created for Ferroli in 2014.
Aimed at Gas Safe engineers and plumbers, Installersmate is a time and money saving resource for busy installers where they can register and manage their Ferroli product installations and access exclusive offers such as free warranty upgrades.
Sans Frontiere was commissioned to redesign and build the new loyalty club website to create a fresh look with an enhanced user experience. This included a range of improvements to the product registration process, the addition of an SMS annual service reminder function, advanced postcode matching, a feedback form and the facility to upload photos.
A major aspect of the redevelopment for 2019 was the introduction of Reward Points which can be redeemed for a wide range of items such as experience days out, electronics and Ferroli branded workwear.
Building brand loyalty is achieved by giving the customer what they want and for busy installers this meant that a key offering of the new website was the creation of a web-based app for use on all mobile devices.
As a full service agency, Sans Frontiere promoted the rebrand of the loyalty club with PR, an eshot, social media and trade press advertising.
Sans Frontiere continues to update, manage and host the website: http://www.installersmate.co.uk
Sans Frontiere was proud to work with the Royal Alex Children’s Hospital in Brighton to develop their brand and improve their website. Sans Frontiere drew on the animal theme of the hospital’s architecture to develop a distinctive and friendly new website to promote this superbly equipped children’s hospital and to develop communication links between the hospital, prospective patients and GPs.
Elements of the new website:
- Ease of use
- Visually friendly and appealing
The new brand identity was utilised on the website as well as patient literature that helps prepare parents and children for their visit.
Sans Frontiere continue to update, manage and host the website: http://www.theroyalalex.co.uk
“This is a stunning achievement. It looks great! Thank you so much for all your work. I would highly recommend Sans Frontiere’s services to anybody who is looking for the same high standards of work,” commented Chief of Women & Children’s Division, Brighton and Sussex University Hospitals (BSUH) NHS Trust.
Following the positive feedback from the Royal Alex Children’s Hospital, Sans Frontiere were commissioned by BSUH to develop and design a second website, this time for the Trevor Mann Baby Unit, also in Brighton: http://www.trevormannbabyunit.co.uk
Sans Frontiere designs and builds websites that are original, practical, innovative, eye- catching, easy to navigate, responsive and, importantly, intelligently adjust their layout and features based on the device that they are being viewed.
If you have been working on developing a new product or service and are looking for a creative partner to work with to bring it to market, we would love to hear from you!
INNOVATORS IN TECHNOLOGY
Emergesecure chose Sans Frontiere to work with them to develop the Emergesecure brand and associated product brands.
Emergesecure is a global business that makes it easier and simpler to create and distribute secure and sensitive documents in print and digital formats that are protected against forgery and counterfeiting.
Our designers worked with Emergesecure to develop their brand both online and offline. Emergesecure offers a number of different products which we have built up as brands in their own right, each with a dedicated website.
Whilst browsing the Emergesecure website you might find yourself on: https://www.epayslipsecure.co.uk/electronic-payslip-generation/ or https://www.ecertsecure.co.uk or https://www.ekeepersecure.co.uk
And so on. We are currently working on several new products.
Our complex website structuring means you can move seamlessly around website domains without having to leave the main site or even realise you are doing so.
Emergesecure is an innovator and as such needs to work with like-minded people to get the job done. If you feel that you have a complex brand and need an agency with the ability to grasp innovative thinking quickly, you may have just found your match.
Sans Frontiere Marketing is trusted by corporate businesses, technology companies, event organisations and charities across Europe & the UK.
Discover how our expertise can empower your business.
INNOVATORS IN DISRUPTIVE TECHNOLOGY
Canetis Technologies Ltd is a British innovator of disruptive technology that delivers significant savings for consumers and businesses by improving heating and hot water efficiency. The Canetis group is focused on developing and investing in low carbon technologies that will deliver attainable and realistic reductions in energy usage and set new standards in energy efficiency.
Canetis Technologies chose Sans Frontiere Marketing to bring its brand to market and develop product branding for its range of disruptive technologies.
Our work to date has been focused on the creation, design and development of the website www.canetis.io; the creation of a series of Homeowner, Installer and Building Services videos; email marketing; PR; social media management and exhibition material for a presentation at Energy Innovation Exhibition, Looking to the Future at Portcullis House, Westminster.
If you have been working on developing a new product and are looking for a creative partner to work with you to bring it to market we would love to hear from you.
Sans Frontiere was engaged by Brighton Racecourse to conceptualise a Spring campaign for their Season Opening Race Evening.
The campaign was targeting a slightly younger demographic of Brightonians and was aiming to emphasise the social aspect of the races.
The creative was used across digital advertising, social media campaigns, posters, outdoor advertising, newspaper and magazine advertising.
Epayslipsecure is a payslip generation and distribution and employee communication software solution.
To launch their product, Sans Frontiere created a strong brand identity and collateral including a website, brochures and video.
Sans Frontiere created a brand strategy approach to identify a brand positioning, a set of unique brand values and a brand mission statement that would differentiate Epayslipsecure from the competition. The brand had to appeal to a range of potential customers so we ensured flexibility and versatility while retaining a strong sense of brand integrity.
We created brochures, a commercial website to showcase the product and launched a digital online advertising campaign to drive traffic.
A CHARITY FOR AGRICULTURE & COUNTRYSIDE LEARNING
Whether it’s creative to promote their flagship event the South of England Show or the branding for the Shows throughout the year, the South of England Agricultural Society relies on us to deliver on all counts. We provide the Society with branding and high impact cross channel marketing campaigns that work across all platforms on a quick and efficient turn around.
This year we have developed new branding for each of the Society’s four Shows, developed the creative for the relaunched Spring Live! event and the very exciting new creative for this year’s South of England Show with the tag line ‘You’ll LOVE our Country Show’. There’s been a lot to do already this year along with pay per click campaigns, Facebook and Twitter activity @SouthofEngShows, eshots, videos, billboards, radio advertising and much more. We are all working hard to deliver day visitor numbers in excess of 70,000 for the South of England Show 2018.
With over 21 years experience of working with Day Visitor Venues we are proud to be now working with one of the South’s biggest and best. We would be delighted to add more venues to our list of happy clients. Please do get in touch to find out how we can help you to boost your visitor numbers.
Offering customers an online loyalty club has become de rigueur for boiler manufacturers so when Ferroli asked Sans Frontiere to enhance their brand and reputation within this highly competitive market, we came up with the concept of Installersmate. But Installersmate is much more than just a website; as well as a range of benefits for plumbing & heating engineers who install Ferroli boilers, the key offering of this new website required Sans Frontiere to utilise the web services of a third party organisation by using their API.
This complex back-end development work allows installers to make their boiler installation notifications with Gas Safe Register – something they are required to do by law – via Installersmate with Ferroli paying the £2.20 fee for them. The success of this project involved precise adherence to Gas Safe Register’s requirements, which we achieved thanks to our digital expert knowledge and dedicated account management.
Building brand loyalty is achieved by giving the customer what they want; Sans Frontiere’s experience of marketing within the energy sector meant that we knew what Ferroli’s customers would be looking for, and it didn’t need to be over-complicated.
As well as free Gas Safe notifications, Installersmate provides installers with a secure place to keep a record of all their Ferroli boiler installations, a quick and simple way of registering their customers’ valuable warranties and regular competitions, plus a points-per-purchase rewards scheme planned for 2015.
Installersmate also comes with a great business-building tool – an email reminder service that tells both the customer and the installer that the boiler’s annual service is due. By programming the system to trigger an email to both parties six weeks before the anniversary of the installation, Installersmate helps to build loyalty between the installer and customer and protects the reputation of the brand by encouraging best practice.
The creative design of the website reflects Ferroli’s branding, which is both striking and familiar to installers, and has a friendly ‘face’ that was meticulously selected to appeal to our target market.
After launching the loyalty club with PR, an eshot and trade press advertising, the target market of Gas Safe registered engineers began to sign up at a rate of knots and the Ferroli brand continues to reap the benefits.