With so many people and businesses now active on social media, it can be difficult to know where to start! In this post, we go over seven simple ways to make your business stand out on social media which you might have overlooked.
1. Stand out on social media – just be your brand-self
One of the quickest and easiest ways to help your business stand out on social media is to be yourself or brand-self. Simple, right? Although nailing your brand voice will take sometime to refine it’s worth honing and it will help you stand out from the competition, and subsequently attract the right followers to your social channels.
2. Develop your branding online with theming
Think about your branding online and think about theming your accounts to boost your presence. Theming essentially means sticking to distinct imagery, a colour palette and tone approach, to create a distinct look and feel. Themed accounts are visually pleasing, set the mood for your followers, and reflect your brand’s experience, values or mood. Themes can also change and fluctuate with each campaign you run.
3. Use Strong Imagery
A good, simple way to help your business stand out on social media is to utilise strong imagery. Keep images and video as clear and high quality as you possibly can. Being able to carry your branding and reflect the feel of your brand through imagery can be key to attracting and retaining followers. Remember to get creative and explore ways to use visuals in unexpected ways.
4. Tell your brand story and engage
Let’s combine the elements we just went over – strong visuals, a theme and your brand voice, and use all of these to tell your brand story. Tell your brand story by adding more context to your visuals with captions, using video to engage your brand with your customers. Try to make your brand story compelling, while adding value to your audience. Remember that your working to connect with your audience and build a following – so try creating interest in your brand, and a story they an relate to. Engage your audience! The biggest mistake is to speak AT them.
5. Use all the Tools in the box/mix up content
Another way to help your business stand out on social media is to use the social tools provided to add variety and interest to the ways you reach out and engage your audiences. Be sure to use different posting techniques and content types – in other words, get used to mixing up videos, images, and don’t forget to throw plain text posts into your content schedule. Don’t forget to Boost! Dive into how each network operates and explore features like Facebook carousels, Twitter polls, Twitter lists, multiple image posts, Live videos, Instagram Stories and Live Stories and whatever other tools might be at your disposal for a specific social media network.
7. Have a strategy in place & get creative
And the last, and most important, way to help your business stand out on social media is to plan ahead and have a strategy in place. A schedule of posts, setting time aside for developing your brand story and showcasing your product. Set time aside to get creative, think about ways to get creative develop your online catalogue of product imagery that will help you build your brand online.
A strategy will give you direction for content, and free up time to get creative. A strategy will ensure your team (if you have one) is on the same page and that nothing is falling through the cracks. You’ll be fully prepared for what’s coming up, and you’ll have the time to flesh out creative and effective ways to get the word out and create wonderful content to support your initiatives.
Hopefully this post will get those creative ideas following that will help you develop your brand or business online. At the end of the day social media needs commitment, keeping a regular presence and being consistent is key to success.
With a little bit of creativity and dedication you can extend the brand experience your customers already know and love and multiply the experience online to the rest of the world via your social media channels.