We are thrilled to welcome Plumpton Racecourse to the Sans Frontiere family. We have been fans of Sussex Racing since our work with Brighton Racecourse, and are honoured to add Plumpton to our client roster.
We will be responsible for the paid-for social media campaign development and execution, strategy implementation and reporting. Key areas of focus will be generating awareness and increasing engagement around key race days, while growing the customer base to include families, groups and young adults. Sans Frontiere will also provide strategic guidance and execution targeted to racing enthusiasts and local communities.
“We wanted to bring Plumpton up-to-date with Google ads, remarketing and developing the already established social presence with more engaging content. Sans Frontiere showed us what we could do, and we are really looking forward to the results. Working with people that are like minded, local and passionate about what they do was key, and Sans Frontiere ticked all the boxes,” said Martyn Collins from Plumpton Racecourse.
Audrey Evans, CEO of Sans Frontiere comments; “Building our presence in Sussex has been a top priority because leading the growth of local business excites us enormously. Sans Frontiere has an excellent reputation as a provider of highly specialized campaigns for event venues so Plumpton is a perfect fit for us.”
Horseracing first took place at Plumpton Racecourse in 1884. The foundation and survival of Plumpton as a racecourse is principally due to the foresight and commitment of four men. First in 1876 Thomas Henry Case who founded the venue as the first enclosed hare coursing meeting and subsequently, in 1884, introduced horse racing. Second to Isidore Kerman who bought the course in 1961 and brought about many of the improvements that were needed to ensure the course’s survival and finally to Peter Savill and Adrian Pratt who purchased the course in 1998 to ensure its economic survival and protect it from developers. The Racecourse now hosts a range of hospitality events, including weddings, corporate events and charity days.