A year of performance, culture and innovation
2025 highlights – building momentum for 2026
2025 was a defining year for Ferroli in the UK. Working in close partnership, we delivered a broad programme spanning brand positioning, major product launches, digital transformation and reputation management – all designed to strengthen Ferroli’s market presence and set the pace for future growth.
Comfort of Champions – Six Nations 2025
We kicked off the year in style with Ferroli as a Partner Event sponsor of the 2025 Six Nations Rugby. Built around the campaign line “Comfort of Champions”, this activation created a powerful brand platform rooted in performance, reliability and confidence.
The campaign produced a strong suite of creative assets, rolled out across the social media channels we manage for Ferroli, delivering standout visibility and premium positioning.
Product Launch: Egea Heat Pump
2025 marked a major milestone with the launch of Ferroli’s first heat pump in the UK – Egea.
This introduction positioned Ferroli firmly within the low‑carbon heating landscape, showcasing advanced technology – particularly in the domestic hot water (DHW) heat pump space. Our work supported the launch with clear messaging, digital assets and communications designed to inform, engage and build confidence
Commercial Digital Transformation
We delivered a new Commercial website designed for complex, large‑scale projects.
At its core is an advanced configuration tool, enabling users to generate highly detailed quotations for commercial boiler installations. The result is a powerful digital resource for engineers, consultants and commercial partners.
Cultural Brand Positioning: Arena di Verona
Beyond performance and product, Ferroli strengthened its cultural credentials through sponsorship of the Arena di Verona Opera Festival.
This prestigious partnership reinforced Ferroli’s Italian heritage and positioned the brand within a world‑class cultural setting, adding depth, sophistication and authenticity to the brand story.
Installer Engagement: Installermate Rewards
We evolved Ferroli’s Installermate programme with an enhanced online rewards offering for UK installers.
The updated programme introduced greater flexibility and choice, including:
- Virtual pre‑paid Mastercard
- Prezzee vouchers
- Virgin Gift Cards
- A wide range of Virgin Experiences
This refreshed approach strengthened engagement and loyalty by rewarding installers in meaningful, relevant ways.
Reputation & Review Management
Throughout the year, we continued to manage Ferroli’s online reputation, supporting customer service teams with clear, consistent communications.
This included active management of Trustpilot and Google Reviews, helping ensure customer feedback was handled transparently and reflected the true quality of Ferroli’s products and service.
Looking Ahead to 2026
With a strong year behind us, we are already planning an ambitious programme for 2026 – continuing to build momentum through innovation, brand development and digital performance.
Illustrated with social video content originally created for Ferroli and reused here as part of the Sansfrontiere project showcase.
