Ferroli’s brand new online loyalty club Installersmate.co.uk is now open for business and signing up members, thanks to Sans Frontiere’s digital design and development expertise.
Installersmate is much more than just a website; as well as a range of benefits for plumbing & heating engineers who install Ferroli boilers, the key offering of the site required Sans Frontiere to utilise the web services of a third party organisation by using their API.
This complex back-end development work allows installers to make their boiler installation notifications with Gas Safe Register – something they are required to do by law – via Installersmate with Ferroli paying the £2.20 fee for them. The success of this project involved precise adherence to Gas Safe Register’s requirements, which we achieved thanks to our digital expert knowledge and dedicated account management.
Building brand loyalty is achieved by giving the customer what they want; Sans Frontiere’s experience of marketing within the energy sector meant that we knew what Ferroli’s customers would be looking for, and it didn’t need to be over-complicated.
As well as free Gas Safe notifications, Installersmate provides installers with a secure place to keep a record of all their Ferroli boiler installations, a quick and simple way of registering their customers’ valuable warranties and regular competitions, plus a points-per-purchase rewards scheme planned for 2015.
Installersmate also comes with a great business-building tool – an email reminder service that tells both the customer and the installer that the boiler’s annual service is due. By programming the system to trigger an email to both parties six weeks before the anniversary of the installation, Installersmate helps to build loyalty between the installer and customer and protects the reputation of the brand by encouraging best practice.
The creative design of the website reflects Ferroli’s branding, which is both striking and familiar to installers, and has a friendly ‘face’ that was meticulously selected to appeal to our target market.
If you would like a loyalty club that helps you connect with your customers and develop your brand, contact Sans Frontiere today – we’re always happy to chat.
