A Commercial Campaign to kick off the heating season

This Awareness Campaign for Ferroli ran Sept – Nov for Ferroli last year. We’ve chosen to feature it to demonstrate our HVAC knowledge and encourage those in the industry that are thinking about how to kick off the heating season to think about working with us for an effective campaign. Knowledge is everything and with over 30 years working for Heating and Ventilating customers we know we can help.

This campaign was to build customer awareness around the fact that Ferroli Commercial have a solution for every commercial application, “:Think you know Ferroli? Thing again”! To show this our concept included include images of all the boilers, boiler outputs and applications. We also differentiated the “Light commercial products” of the boiler range

Ferroli Commercial Range consist of 4 Categories: –

1. Wall Mounted Gas Boilers (60kw to 600kw Cascaded) – Force W Boiler
2. Floor Standing Condensing Oil and Gas Boilers (65kw to 1MW) – TP3 COND Boiler
3. Cast Iron Boilers (32kw to 650kw) – Atlas A, GN2N & GN4N
4. Pressurised Steel Boilers (92kw to 6MW) – RSW Boiler

The Marketing campaign included on the page advertising with Trade Press, Print & Online advertising, including E-shots to databases as well as Linkedin, Instagram and Facebook paid Ads as well as Organic posts. The Trade Press selected were all verified, with audited figures and substantial audience and databases included the market-leading building services magazines trusted by building services professionals for their technical, news and feature content. The official magazine of the Chartered Institution of Building Services Engineers The perfect marketing vehicles to reach the manufacturers, buyers, and specifiers at the centre of the HVAC industry, M & E Contractors and Building Service Design consultants.

Activity planned ran over Sept, October and November. We created a new look for Ferroli Commercial that we applied to a set of fresh assets for Ferroli’s Commercial boiler range, including:

• A4 Advert
• DPS Advert (Ad and advertorial)
• Front Cover – Key Visual (KV) Image
• Eshot headers for Product Range & Force
• Web banners for Ferroli.co.uk & Ferroli.com
• Social Media Assets

Using the copy and images from the creative concept we created Eshots to go to each publications database.
Set up and Design for one Commercial Range and one Force specific.
1. A large product portfolio
2. A boiler for every job
3. Available in stock
4. Next Day Delivery

If you’re looking for a HVAC campaign or agency this year, please get in touch.